Amazon has launched a stand alone online shoe shop in the UK. Javari.co.uk lets customers return items at any time up to a year after they place their order, free of charge, and offers free next day delivery. The site also offers a price match guarantee, enabling customers to claim the price difference for any item found cheaper elsewhere, or if the price is lowered on Javari, within 14 days of purchase.

“Javari.co.uk was built by Amazon in response to customers’ desires to shop a destination dedicated to shoes and handbags,” says Javari’s website. “Our site is built for these categories, and the passionate customers who shop them — this is our focus. We are a unique store that offers our customers the ability to find what they want easily and we deliver it as quickly as possible— reliably and securely. We take our shopping seriously—our staff is dedicated to providing the best possible experience, and our passion for shoes shows.”

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