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ROAMING REPORT Why retailers can ignore mobile no longer

Submitted by paulskeldon on August 11, 2010 – 3:24 pmOne Comment

Paul Skeldon talks to Mark Adams, sales director, and Rachel Wilkinson, head of brand and retail, at Portaltech about some in depth research into mobile retail undertaken by the company and eDigital Research – and why it shows retailers that they have to start thinking mobile

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app developer says:

August 12, 2010 at 4:51 pm

Fascinating, an excellent video – well worth watching.
Around 8:00 mins Rachel mentions mobile content being interactive, fun and memorable – all of which is true but I suspect the main aspect in the ascendency of mobile is immediacy.
May I recommend http://scobleizer.com/2010/06/12/why-ebays-mobile-chief-loves-them-iphones-ebay-schools-yahoo-on-how-to-be-interesting-again/ for another interesting perspective.