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Are you being served?

House of Fraser is using customer satisfaction analytics from ForeSee Results to find out how it can better serve its online visitors.

House of Fraser is using customer satisfaction analytics to find out what shoppers want from its ecommerce website.

The department store group will use technology from ForeSee Results to measure the way customers respond to its site. The company measures online satisfaction and shows where retailers can improve their websites in order to better serve its customers, while encouraging them to return to the site and recommend it to others.

Robin Terrell, executive director of multichannel and international at House of Fraser, said the new technology would help it get the most out of its online channel, giving it data and analysis, “that will help us prioritise changes and improvements to our website that will matter most to our customers.”

Larry Freed, president and chief executive of ForeSee Results, said: “House of Fraser has made the successful transition from high-street department store to world wide web, all whilst showing that it’s possible to have tremendous success in both channels. The addition of technology-driven customer satisfaction data will help House of Fraser find the online improvements that will be best for customers while ultimately boosting conversion rates.”

7 comments on “Are you being served?

  1. eCommera said:

    Customer satisfaction has to be taken seriously – our customer – House of Fraser (@Hotathof) are doing exactly that http://bit.ly/gLRUEn

    This comment was originally posted on Twitter

  2. Are you being served? – http://www.internetretailing.net/2011/04/are-you-being-served/

    This comment was originally posted on Twitter

  3. MediaHoundPR said:

    Great news for clients @ForeSeeResults today – they’ve signed up House of Fraser! http://bit.ly/gLRUEn

    This comment was originally posted on Twitter

  4. Are you being served? http://bit.ly/elT2va (@etail) #retail #ecommerce

    This comment was originally posted on Twitter

  5. Are you being served? http://bit.ly/hnrtLs #retail #news

    This comment was originally posted on Twitter

  6. Are you being served? – http://www.internetretailing.net/2011/04/are-you-being-served/

    This comment was originally posted on Twitter

  7. etail said:

    Are you being served?: House of Fraser is using customer satisfaction analytics from ForeSee Results to find out… http://bit.ly/fQbD5w

    This comment was originally posted on Twitter

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