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Not On the High Street launches group gifting

Online marketplace Notonthehighstreet.com has claimed a UK first with the launch of group gifting. The new social commerce tool allows friends and family to contribute to gifts.

Online marketplace Notonthehighstreet.com has today launched group gifting for what it says is the first time in the UK.

The new social commerce tool, demonstrated here, allows friends and family to contribute to gifts. Consumers organise their group present by choosing a product from the notonthehighstreet.com website and inviting their friends and family to contribute their share through PayPal. This harnesses group buying power and potentially brings higher value gifts within reach. It is initially being launched in Beta.

Last year eBay announced a Beta version of a group gifting model from its US website, but this is believed to be the first time it has been used by a UK site.

Sophie Cornish, co-founder of notonthehighstreet.com (pictured, right), said: “We are constantly striving to find new ways to make our customers’ shopping experience a pleasure. With this innovative technology we are pushing the boundaries of how gifts can be given together to enable our customers to shop as and how they wish.”

The new technology comes from The Gifts Project, whose chief executive Ron Gura said: “This strong brand is truly passionate about gifting and well positioned to lead a social shopping revolution in the UK.”

Notonthehighstreet.com is also launching its range of gift vouchers at the same time.

10 comments on “Not On the High Street launches group gifting

  1. rossboardman said:

    Not On the High Street launches group gifting http://bit.ly/lSb029

    This comment was originally posted on Twitter

  2. RedEye_Nick said:

    Nice retail model from Notonthehighstreet http://bit.ly/mEAeIi £1′s in for my yacht?!?

    This comment was originally posted on Twitter

  3. parkersteve said:

    ‘Not On The High Street’ enters social commerce with launch of group gifting service http://bit.ly/mEAeIi

    This comment was originally posted on Twitter

  4. Online marketplace Notonthehighstreet.com has launched group gifting for what it says is the first time in the UK. http://t.co/RaI3up8

    This comment was originally posted on Twitter

  5. Realex_UK said:

    Not On the High Street launches group gifting http://t.co/Rul4sim

    This comment was originally posted on Twitter

  6. SocialChew said:

    Not On The High Street first UK site to launch ‘Group Gifting’ – brill news for brides to be! http://bit.ly/j4WZ1Q [beta] #socialmedia

    This comment was originally posted on Twitter

  7. StyleChew said:

    Not On The High Street first UK site to launch ‘Group Gifting’ – brill news for brides to be! http://bit.ly/j4WZ1Q [beta] #socialmedia

    This comment was originally posted on Twitter

  8. Daemar said:

    Great idea, might have to try this out // Not On the High Street launches group gifting: http://bit.ly/l4wLVO /via @etail

    This comment was originally posted on Twitter

  9. snow_valley said:

    Nice idea: RT @etail Notonthehighstreet launches group gifting – http://t.co/54lDJcK

    This comment was originally posted on Twitter

  10. etail said:

    Not On the High Street launches group gifting: Online marketplace Notonthehighstreet.com has claimed a UK first … http://bit.ly/l4wLVO

    This comment was originally posted on Twitter

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