Article Archive for October 2011
John Lewis is set to become the first UK department store retailer to offer free wifi access to customers in its shops nationwide, following similar moves by McDonalds and Tesco as major retailers start to look at extending online retail into stores using mobiles and their own networks
Fashion retailer Topshop is launching and app and a m-web optimized site “before Christmas” as the retailer sees up to 8% of its online sales already coming through mobile phones and tablets, despite having no specialized landing spot for these shoppers
Thorntons, the 100-year-old chocolate manufacturer and retailer, has announced an exclusive performance marketing relationship with Affiliate Window. The relationship has played an important part, says Thorntons, in growing its online sales.
Augmented reality technology from Zappar is being showcased on the front covers of three leading UK magazines this month. The exercise is a demonstration of new ways of using the technology, which has previously been tested out by luxury retailers and brands.
The total redemption value of mobile coupons will exceed $43 billion globally by 2016 as coupons are increasingly delivered by mobile apps – an eightfold increase from $5.4 billion in value to be redeemed this year. Redemption rates are set to rise in North America and Western Europe after a few years of experimentation and growing user acceptance, says Juniper Research
In a move that will strike a Travelocity shaped ball of fear into the heart of many retailers and businesses, directory company Yell has rolled out a new version of its free that enables users to view current consumer reviews and create new reviews of local businesses directly within the app itself
Peter Caparso, Adyen’s North American President takes a look at how smart mobile payment protocols balance security, compliance and fraud detection, making them increasingly attractive to retailers looking to offer proper m-commerce
Omnego has integrated coupons with existing print, email, SMS and social media programs into its mobile enterprise platform, allowing sophisticated coupon delivery direct to a white label mobile app with advanced mobile wallet and marketing features
Marks & Spencer has announced a new internet exclusive Plus size range. The range is the latest in a series of online-only product lines to be announced. We take a look at the state of the market.
Lossmaking activewear to camping equipment company Blacks Leisure Group is refocusing its strategy on creating ‘best-in-class’ multichannel services.
What’s the point of selling luxury goods online? Alex Blaney of Session Digital argues that seeing digital as a way to delight and surprise customers, as part of a crosschannel strategy, is the way forward.
Rechtzeitig vor dem Weihnachtsgeschäft hat thalia.de ein neues Outfit erhalten. Dabei gehe es den Teams von Thalia und buch.de laut Pressemitteilung vor allem darum, die Nutzerfreundlichkeit für die Kunden zu steigern und die beiden Verkaufskanäle …
Die Shoppingmall Yatego.com etabliert rechtzeitig vor dem Weihnachtsgeschäft ihr AdSmart-Partnerprogramm im Bereich Gutschein-Marketing.
Schon seit Längerem gibt es bei Yatego ein Partnerprogramm für Webseitenbetreiber. Das Marketing-Tool AdSmart nutzen die Yatego-Händler bereits seit rund einem Jahr. …
Somo, an international mobile marketing expert, has produced a cutting-edge HTML5 animation to complement the cross-media launch of the new Audi A6 Avant which extends TV ads to mobile
MeinPaket.de, die Einkaufsplattform von DHL Paket im Internet, hat sich ein Jahr nach dem Start erfolgreich am Markt etabliert. Dafür sprechen mehr als 200.000 registrierte Kunden, über 2.000 Händler und rund 3,5 Millionen online verfügbare …
UK shoppers will spend 16.3% more online this Christmas than last, while high street shopping will fall by 2.1%, research commissioned by Kelkoo suggests.
A l’approche de Noël, période qui représente traditionnellement environ 25% des ventes annuelles du commerce de détail en France, Kelkoo via le Centre for Retail Research, s’est penché sur les prévisions de ventes pour la …
Le concept-store online de mode et design pour enfants fête son 3ème anniversaire. A cette occasion, le site s’offre un relooking, s’implante dans trois nouveaux pays et inaugure “so small”, son propre site de ventes …
Alors que les ventes en ligne de produits électriques et électroniques comptent parmi les secteurs les plus dynamiques de l’internet marchand (13% du marché total des produits techniques selon GfK) et que la part de …
ClubDeal a annoncé l’entrée du Parisien dans son capital. Ce rapprochement doit permettre au site de développer massivement son offre d’achats groupés dans les secteurs du loisirs, du shopping et du bien-être.
Il s’agit de la …

