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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

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Article Archive for October 2011

John Lewis brings free wifi to its stores to offer all the benefits of m-commerce to shoppers in deal with BT Openzone
October 31, 2011 – 9:24 pm | 3 Comments
John Lewis brings free wifi to its stores to offer all the benefits of m-commerce to shoppers in deal with BT Openzone

John Lewis is set to become the first UK department store retailer to offer free wifi access to customers in its shops nationwide, following similar moves by McDonalds and Tesco as major retailers start to look at extending online retail into stores using mobiles and their own networks

Topshop to launch app and m-web sites as 8% of online customers hit it through mobile
October 31, 2011 – 9:00 pm | Comments Off
Topshop to launch app and m-web sites as 8% of online customers hit it through mobile

Fashion retailer Topshop is launching and app and a m-web optimized site “before Christmas” as the retailer sees up to 8% of its online sales already coming through mobile phones and tablets, despite having no specialized landing spot for these shoppers

Thorntons unveils exclusive relationship with Affiliate Window
October 31, 2011 – 3:31 pm | Comments Off
Thorntons unveils exclusive relationship with Affiliate Window

Thorntons, the 100-year-old chocolate manufacturer and retailer, has announced an exclusive performance marketing relationship with Affiliate Window. The relationship has played an important part, says Thorntons, in growing its online sales.

Augmented reality expands magazine content
October 31, 2011 – 2:55 pm | 3 Comments
Augmented reality expands magazine content

Augmented reality technology from Zappar is being showcased on the front covers of three leading UK magazines this month. The exercise is a demonstration of new ways of using the technology, which has previously been tested out by luxury retailers and brands.

Mobile coupon redemptions to see eight fold growth by 2016 globally, research finds
October 30, 2011 – 5:08 pm | Comments Off
Mobile coupon redemptions to see eight fold growth by 2016 globally, research finds

The total redemption value of mobile coupons will exceed $43 billion globally by 2016 as coupons are increasingly delivered by mobile apps – an eightfold increase from $5.4 billion in value to be redeemed this year. Redemption rates are set to rise in North America and Western Europe after a few years of experimentation and growing user acceptance, says Juniper Research

New Yell App lets consumers read and write reviews of businesses
October 29, 2011 – 3:33 pm | Comments Off
New Yell App lets consumers read and write reviews of businesses

In a move that will strike a Travelocity shaped ball of fear into the heart of many retailers and businesses, directory company Yell has rolled out a new version of its free that enables users to view current consumer reviews and create new reviews of local businesses directly within the app itself

GUEST OPINION Making a secure move to mobile through payments
October 29, 2011 – 3:26 pm | Comments Off
GUEST OPINION Making a secure move to mobile through payments

Peter Caparso, Adyen’s North American President takes a look at how smart mobile payment protocols balance security, compliance and fraud detection, making them increasingly attractive to retailers looking to offer proper m-commerce

Platform allows more sophisticated mobile coupon delivery from print, email, SMS and social media campaigns
October 29, 2011 – 3:24 pm | Comments Off
Platform allows more sophisticated mobile coupon delivery from print, email, SMS and social media campaigns

Omnego has integrated coupons with existing print, email, SMS and social media programs into its mobile enterprise platform, allowing sophisticated coupon delivery direct to a white label mobile app with advanced mobile wallet and marketing features

M&S the latest retailer to catch the online-only trend
October 28, 2011 – 1:46 pm | Comments Off
M&S the latest retailer to catch the online-only trend

Marks & Spencer has announced a new internet exclusive Plus size range. The range is the latest in a series of online-only product lines to be announced. We take a look at the state of the market.

Blacks Leisure Group refocuses on multichannel
October 28, 2011 – 12:15 pm | Comments Off
Blacks Leisure Group refocuses on multichannel

Lossmaking activewear to camping equipment company Blacks Leisure Group is refocusing its strategy on creating ‘best-in-class’ multichannel services.

Guest comment. Online commerce: the saviour of high street fashion
October 28, 2011 – 10:58 am | One Comment
Guest comment. Online commerce: the saviour of high street fashion

What’s the point of selling luxury goods online? Alex Blaney of Session Digital argues that seeing digital as a way to delight and surprise customers, as part of a crosschannel strategy, is the way forward.

thalia.de: Relaunch mit Multichannel-Effekt und verbesserter Usability
October 28, 2011 – 9:12 am | Comments Off
thalia.de: Relaunch mit Multichannel-Effekt und verbesserter Usability

Rechtzeitig vor dem Weihnachtsgeschäft hat thalia.de ein neues Outfit erhalten. Dabei gehe es den Teams von Thalia und buch.de laut Pressemitteilung vor allem darum, die Nutzerfreundlichkeit für die Kunden zu steigern und die beiden Verkaufskanäle …

Yatego.com stellt neues AdSmart-Partnerprogramm vor
October 28, 2011 – 8:54 am | Comments Off
Yatego.com stellt neues AdSmart-Partnerprogramm vor

Die Shoppingmall Yatego.com etabliert rechtzeitig vor dem Weihnachtsgeschäft ihr AdSmart-Partnerprogramm im Bereich Gutschein-Marketing.
Schon seit Längerem gibt es bei Yatego ein Partnerprogramm für Webseitenbetreiber. Das Marketing-Tool AdSmart nutzen die Yatego-Händler bereits seit rund einem Jahr. …

Audi uses revolutionary HTML5-enabled ads for new car launch
October 27, 2011 – 3:29 pm | Comments Off
Audi uses revolutionary HTML5-enabled ads for new car launch

Somo, an international mobile marketing expert, has produced a cutting-edge HTML5 animation to complement the cross-media launch of the new Audi A6 Avant which extends TV ads to mobile

MeinPaket.de meldet steigende Akzeptanz
October 27, 2011 – 1:58 pm | Comments Off
MeinPaket.de meldet steigende Akzeptanz

MeinPaket.de, die Einkaufsplattform von DHL Paket im Internet, hat sich ein Jahr nach dem Start erfolgreich am Markt etabliert. Dafür sprechen mehr als 200.000 registrierte Kunden, über 2.000 Händler und rund 3,5 Millionen online verfügbare …

Christmas spending set to grow online – but not on the high street
October 27, 2011 – 8:36 am | 2 Comments
Christmas spending set to grow online – but not on the high street

UK shoppers will spend 16.3% more online this Christmas than last, while high street shopping will fall by 2.1%, research commissioned by Kelkoo suggests.

Les ventes de Noël sur Internet devraient croître de 18,2% en 2011 selon Kelkoo
October 26, 2011 – 8:13 pm | Comments Off
Les ventes de Noël sur Internet devraient croître de 18,2% en 2011 selon Kelkoo

A l’approche de Noël, période qui représente traditionnellement environ 25% des ventes annuelles du commerce de détail en France, Kelkoo via le Centre for Retail Research, s’est penché sur les prévisions de ventes pour la …

Smallable.com s’exporte à l’international et crée un site de ventes privées
October 26, 2011 – 7:41 pm | Comments Off
Smallable.com s’exporte à l’international et crée un site de ventes privées

Le concept-store online de mode et design pour enfants fête son 3ème anniversaire. A cette occasion, le site s’offre un relooking, s’implante dans trois nouveaux pays et inaugure “so small”, son propre site de ventes …

La Fevad et trois organisations professionnelles éditent un guide de bonnes pratiques pour le secteur des produits électriques et électroniques
October 26, 2011 – 7:03 pm | Comments Off
La Fevad et trois organisations professionnelles éditent un guide de bonnes pratiques pour le secteur des produits électriques et électroniques

Alors que les ventes en ligne de produits électriques et électroniques comptent parmi les secteurs les plus dynamiques de l’internet marchand (13% du marché total des produits techniques selon GfK) et que la part de …

Le Parisien entre dans le capital de ClubDeal
October 26, 2011 – 6:40 pm | Comments Off
Le Parisien entre dans le capital de ClubDeal

ClubDeal a annoncé l’entrée du Parisien dans son capital. Ce rapprochement doit permettre au site de développer massivement son offre d’achats groupés dans les secteurs du loisirs, du shopping et du bien-être.
Il s’agit de la …