Industry

GO Outdoors rewards customers with an innovative mobile-based mobile loyalty programme

Customers who cycle, run, ride, climb or fish their way into a GO Outdoors store are set to be rewarded with the UK’s first nationwide launch of an innovative mobile-based loyalty scheme. Powered by technology from Mobilize Systems, GO Outdoors discount card holders with an iPhone can immediately receive and redeem exclusive deals via their smartphone

Customers who cycle, run, ride, climb or fish their way into a GO Outdoors store are set to be rewarded with the UK’s first nationwide launch of an innovative mobile-based loyalty scheme. Powered by technology from Mobilize Systems, GO Outdoors discount card holders with an iPhone can immediately receive and redeem exclusive deals via their smartphone.



This is the first smartphone-based loyalty scheme to be launched nationally, made possible by Mobilize bringing together mobile phone technology, terminal and electronic point of sale (EPOS) payment systems. Customers simply present their smartphone to the cashier at point of sale, so no need to carry a plastic loyalty card, or fumble in a wallet or purse for a paper voucher.



The mobile-based loyalty scheme brings significant enhancements for GO Outdoors and its customers. Whilst customers can enjoy using their phone to earn and redeem rewards and offers at the point-of-sale, GO Outdoors benefits from enhanced customer engagement. In addition, with no need for plastic cards or paper vouchers the cost of operating the loyalty programme is reduced.



Lee Bagnall, GO Outdoors’ Chief Operating Officer says: “We are delighted with the work from Mobilize and excited for the opportunity this presents as part of our extensive Multi Channel Strategy.”



“We are making shopping smarter and easier for the consumer,” says Claes Kockum, Commercial Director of Mobilize Systems. “The ability to receive and redeem offers through the phone changes the way we shop and interact with our favourite stores. GO Outdoors is the first nationwide retailer to realise the potential of fully ‘mobilized’ loyalty and has been the perfect, enthusiastic partner to bring the first programme to the UK high street.”



Mobilize are shortlisted in the 2012 Smart UK Project, a competition sponsored by UK Trade & Investment (UKTI) to discover the country’s best new technology innovation across the mobile industry.

One thought on “GO Outdoors rewards customers with an innovative mobile-based mobile loyalty programme

  1. Christine said:

    I was looking for a double air bed at the cheapest price. I always look for the best prices on-line before going to a store.
    GO Outdoors appeared to have a double air bed for £9.99 but when I read the small print you have to buy the GO Outdoors Discount Card at a cost of £5.00 to be able to buy the bed at this price. Forget it!
    Why spend more money than you need to.

    All the major companies saw sense ages ago that making customers pay for a discount card is not good for business. Go Outdoors fail to realise the amount of business they have lost because of this stupid so called ‘discount’ card which they expect people to pay for.

    I went elsewhere the same day and bought my air bed for £9.99 no silly discount card needed. And guess what? I’m sure I’ll go there again!

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