Industry

Social gift wrapping company Wrapp adds 13 new UK retail partners

Wrapp, the new social gifting company backed by Skype and LinkedIn founders Niklas Zennström and Reid Hoffman, has added 13 partners and retailers to its portfolio in the UK including household names House of Fraser [IRDX RHOF] and Glamour.

The expansion of Wrapp’s U.K. retailer portfolio builds upon its rapid global growth. During the last seven months 300,000 active Wrapp users have given their Facebook friends over 2.2 million free and paid gift cards that could be redeemed in stores operated by over 100 major European and U.S. retailers.

Wrapp partners with high-quality retailers and media companies enabling UK users to send free gifts and gift cards to their Facebook friends from over 20 well-known brands. The partners span a wide variety of categories and cover everything from fashion and surf gear to music and wine. The thirteen partners that recently joined Wrapp include:
·House of Fraser  – one of the UK’s largest department stores
·Schuh – Britain’s well known high-street and online shoe retailer
·O’Neill – the original California surf, snow and lifestyle brand
·Lipsy – Young British women’s fashion brand
·Eventim – sells tickets for all the latest concerts, festivals, musicals, sports, theatre and tourist attractions in the UK and Europe
·Firebox – an online marketplace for gadgets, toys, games and other cool stuff
·Glamour – Britain’s number one women’s magazine
·eFlorist – same day online florist
·Happy Socks – premium quality sock site
·Hotel Voucher Shop – hotel and short break gift site
·Slurp – UK’s largest online wine retailer
·ACHICA – member’s only home & lifestyle store, dedicated to hand-sourcing desirable, luxury brands
· Nelly.com – online destination for fashion and beauty

Willem Haitink CEO at O’Neill comments: “With over 650,000 fans, Facebook engagement is a huge focus for us and we are always looking for new social media marketing tools to connect with our consumers. We believe Wrapp offers an innovative, easy to use tool, which can help us achieve that.”

The expansion of Wrapp’s UK retailer portfolio builds upon its rapid global growth. During the last seven months more than 250,000 active Wrapp users have given their Facebook friends over two million free and paid gift cards that could be redeemed in stores operated by some 90 major European and US retailers.

Hjalmar Winbladh, co-founder and CEO at Wrapp comments: “We are thrilled by the success of Wrapp to date. Consumers are super excited about all the new retailers coming on-board and are starting to celebrate their friends by using gift cards from Wrapp on a daily basis.

“Retailers are starting to reap the benefits too. Many are being creative with Wrapp and using the gift cards to reward Facebook fans for their time and engagement – the ‘happy Friday’ promotions are working well. Retailers are also finding Wrapp’s data, which it makes anonymous, extremely useful because it helps them to understand the purchasing decisions of customers who receive gift cards online and visit physical stores to buy their goods.”

To start sending free gifts and gift cards to friends and family, download the Wrapp mobile app from Apple’s App Store or Google Play. Or use the web app at www.wrapp.com and connect it to your Facebook account.

Retailers can sign-up here to find more about how they can get involved with Wrapp.

Mentioned in this piece…

House of Fraser

House of Fraser

IRDX: RHOF

House of Fraser is a UK-based multichannel department store. The company operates 61 stores, a web store and two smaller Houseoffraser.com concept stores. (more…)

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