Issa, the fashion brand favoured by the Duchess of Cambridge, is set to sell online.

The-then Kate Middleton wore a dress from Issa London to announce her engagement to Prince William back in 2010. Now the label, fronted by creative director and Brazilian-born designer Daniella Helayel, is opening its own online store.

The Issa London ecommerce site is expected to go live on September 15, the day that its latest collection is shown at London Fashion Week.

“We are very excited about the up-and-coming launch of the ecommerce site,” chairwoman Camilla Al Fayed, daughter of former Harrods owner Mohammed Al Fayed, told the Telegraph. “It’s a great opportunity to offer our customers exclusive pieces and we feel the new site will help pave the way for continous global expansion of the brand.”

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