Monsoon and Accessorize launch new performance marketing campaign
The two sister brands are working with Affiliate Window [IRDX VAFW] to develop relationships with UK publishers through what Affiliate Window describes as a “unique” approach to performance marketing. The brands have an editorial team who create bespoke style features and offer exclusive content and discounts for publisher partners who are active in promoting the brands.
The new campaign with Affiliate Window continues a working relationship that started in the US market, and is aimed at promoting steady growth in the fourth quarter of its financial year and 2013.
“We’re already generating real success stories in the affiliate market space and as part of our ongoing objectives to grow and improve our affiliate programme,” said Mark Dugdale, head of online marketing for Monsoon and Accessorize. “By working closely with our affiliate partners, we’re reaching our goals and meeting business objectives as well as inspiring our customers.”
Aimee Cook, account director for Monsoon Accessorize at Affiliate Window said: “With the support of our dedicated fashion specialist within the publisher services department, our teams are already on the hunt for new, relevant partners for the brands who will add the extra value Monsoon and Accessorize are looking for.”
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Affiliate Window is an award-winning performance marketing network – ranked number 1 in the UK. Over a thousand advertisers, ranging from blue-chip brands, such as Dixons, Boots and Vodafone, to niche retailers looking to grow their online presence, run programmes through this platform. Affiliate Window is committed to developing market-leading technology to assist the performance of both advertisers and publishers, such as the development and initial implementation of the Darwin Marketplace.