JML launches fully functional m-site that debuts demo videos

JML_LogoJML [IRDX RJML], the UK-based consumer product brand and TV home shopping retailer, has launched a new mobile site, which allows customers to access the full product range and shop on their phones, as and when they need.

Developed in conjunction with Venda [IRDX VVEN], the world’s largest on-demand ecommerce provider, it offers the full functionality of the main website including product demonstration videos, multiple payment options and special offers. It is the first Venda mobile site to incorporate video, so customers can watch JML’s product films on their handset for full product information.

Jaina Shah, Ecommerce Manager at JML explains: “Mobile forms a large part of our digital strategy and it’s an area that shows no signs of slowing down. Having this mobile offering means more choice and convenience for our customers. We’ve seen sales through mobile double since launch and we’re looking forward to continued growth in 2013 and beyond.”

Eric Abensur, Group CEO at Venda, adds: “With smartphone and tablet devices increasingly becoming part of UK consumers’ daily lives and shopping habits, mobile commerce is rapidly moving from a supplementary element to a central tenant of any multi-channel retail strategy. As the adoption of 4G continues to grow, retailers now have a very good opportunity to leverage video to drive consumer engagement across multiple devices. It’s great to see Venda’s platform being used in this way and embraced by highly respected brands such as JML to support their growth, and help them reap the benefits of mobile commerce. ”

JML is the UK’s leading consumer product brand and TV home shopping retailer. It is responsible for several of the UK’s best-selling brands including the Belvia Bra, the Ped Egg foot file, the car cleaning range Mantis and household cleaning range Doktor Power. It invents and discovers products from around the globe and promotes them on 7,000 screens in around 4,000 retail stores in Britain and Ireland (including ASDA, Boots and Tesco). JML has three TV shopping channels on the UK on Sky, numbers 641, 653 & 667. JML also operates a website at

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JML Direct

JML Direct


JML (John Mills Limited) is a UK based consumer products company, specialising in retail promotions and TV home shopping. Founded in 1986 by John Mills, it has two divisions: a retail division which sells products in stores via on-screen promotions and its direct division which sells them direct to consumer via TV home shopping channels, its website and through its catalogue. In 2010 it was named as one of Europe’s Top 500 Growth Companies (more…)




Venda is one of the world’s leading innovators and providers of digital commerce solutions, leveraged by almost 100 manufacturers and retailers to deliver a consistent brand experience across online, mobile and in-store channels. (more…)