M&S targets mothers’ day shoppers on the go with the first ever QR code made from flowers
Submitted by paulskeldon on March 5, 2013 – 9:23 amOne Comment
M&S has created the first ever blooming QR code, targeting Mothers’ Day shoppers at Westfield White City shopping centre.
Made from almost 10,000 fresh flowers including Pink Avalanche Roses and Cymbidium Orchids, the 5m by 3m display contains an interactive QR code enabling passersby to order a Mothers’ Day bouquet direct from their mobile and enter a competition to win a year’s supply of flowers for their Mum.
Shoppers can download the M&S app on their iPhone and use the built in QR code reader. The QR code will be at the shopping centre between 4th and 10th March.
In line with the retailers Plan A commitments, the flowers will be used to create compost after the event has finished – much like most marketing QR codes.
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Amazing – but how was it made? What were the mechanics behind it? Interested to know how and hope that it hasn’t got acres of floral foam behind all those flowers? Hope you can let me know, thanks