M-Retailing

Zappar and Asda bring classic Easter Egg Hunt to life with augmented reality

IMG1087Asda [IRDX RASD] has teamed up with augmented reality (AR) provider Zappar to create the UK’s first-ever augmented reality enabled Easter Egg Hunt. Asda shoppers can set off on an in-store Easter Egg Hunt, guided by an augmented reality Easter Bunny powered by Zappar. The fun will be taking place from 10am – 6pm on Saturday 23rd March.

Specially designed Easter Egg point of sale will be hidden around almost 400 Asda stores across the UK for children and adults to discover. When zapped using the Asda app, each egg will transform into virtual 3D Easter Eggs revealing an Easter Bunny hidden inside that will display a secret letter. The letters will form a password that once completed, will entitle the successful treasure hunters to a free gift!

Shoppers will only need to download the free Asda app onto a smartphone or tablet and then get zapping in Asda stores across the country. The fun starts when the Easter Bunny will leap out of his hole from a floor mat and tell kids and their parents all about this magical hunt. It will also be possible to pose with the AR Easter Bunny to take photos and video to share with friends!

For those without a smartphone there will be Events staff on hand with iPads so everyone can enjoy the fun. And the magic of this augmented reality Easter Egg Hunt does not end in store! Participants will be able to take home a face mask from stores that when zapped, replaces the wearer’s head with that of the Easter Bunny. This exclusive experience has been made all the more possible with the recent installation of Wi-Fi in all Asda stores.

Steph Hughes, Head of Events Marketing at Asda explains: “The AR Easter Egg Hunt is a great way to get across the Asda personality and another example of how Asda stores are a destination for mums and kids. We are really exciting to be embracing this new technology and incorporating it into the Asda app. Hopefully everyone enjoys meeting the Easter Bunny!”

Max Dawes, Head of Partner Relations at Zappar, said: “Our specialism at Zappar is in creating AR-enabled products and entertainment experiences! Everyone loves an Easter Egg Hunt; it is definitely one of the highlights of the holiday in many children’s minds. To be able to provide a sprinkle of Zappar magic dust to the in-store experience and create the first ever augmented reality Easer egg hunt in partnership with Asda on such a grand scale is just fantastic.”

Mentioned in this piece…

ASDA

ASDA

IRDX: RASD

Asda Stores Limited is a British supermarket chain which retails food, clothing, general merchandise, toys and financial services. The retailer is responsible for several innovations in the industry and was the first to form a click and collect partnership with TfL. It also has a mobile phone network (via the Vodafone network), Asda Mobile.

Asda is part of the USA-based Walmart Group and its head office is at Asda House in Leeds, West Yorkshire.
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