Customer Focus

Christmas chocolates ahoy! The retail countdown begins

Shopping for christmas goodies

It’s still August (and the bank holiday weather was surprisingly good), but on the high street and in the UK’s supermarkets we already have the first signs of Christmas.

In Tesco, Asda and others some goods, particularly giant Christmas chocolate tubs, are now proudly in position, many complete with full-on Christmas displays.

Tesco said many customers like to spread the cost of Christmas while Asda said that only a few of its supermarkets had begun selling the Christmas ranges, but more would soon follow.

Retail blogger Steve Dresser spotted some Christmas chocolate assortments at an Asda store last week, complete with snow on the branding and Christmas hats on the wrappers – and tweeted what he saw.

Kraft-owned Cadbury’s and Nestle typically begin selling their Christmas tins and tubs to retailers from the end of July. But Cadbury’s  said supermarkets had been “very quick off the mark” this year in getting them onto shelves.

As well as the supermarkets, cash and carry chain Costco has also started selling Chrismas trees, tinsel and advent calenders.

A survey released earlier this month found that retailers are expecting strong growth in online sales this Christmas – but consumers are not so sure.

Some 25 retailers and more than 2,000 consumers took part in a study carried out by personalisation provider Peerius. It found that 88% of retailers expect to enjoy ecommerce growth of 20% or more this Christmas, with an optimistic 25% expecting internet sales growth of 50% or more.

However, 66% of consumers who expect to shop online this Christmas say that they will spend the same as last year. Some 16% expect to spend less and only 17% expect to spend more. Those expecting to spend more predict an average rise of 26%. Last year, online sales grew by 18%, but Peerius [IRDX VPEE] says its results suggest this Christmas will fall short of that.

Mentioned in this piece…

Peerius Ltd

Peerius Ltd

IRDX: VPEE

Established in 2007, Peerius is the UK market leader in recommendations and personalisation software. They provide a best in class service to many of the largest retailers in the UK and abroad, specialising in personalising customer experiences across multiple channels, both online and offline. (more…)

2 comments on “Christmas chocolates ahoy! The retail countdown begins

  1. Pingback: Christmas has come early | CCL Logistics Blog

  2. It’s not hard to see why retailers turn to speciality packs to kick start the Christmas season.

    Consumer research, commissioned by the Metal Packaging Manufacturers Association, showed that shoppers rate speciality tins for their ‘reusability’ (61 per cent), followed by ‘provide a great memento or keepsake’ (42 per cent), followed by ‘traditional’ (29 per cent), while 27 per cent thought that tins are ‘works of art in their own right’.

    What more could you want for Christmas?.

    See our video showcase of some the best speciality tins here – http://bit.ly/17gckC5.

    Debbie Clements
    Metal Packaging Manufacturers Association

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