M-Retailing

Last minute dining app set to use Payforit to let diners pay for their grub

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Pouncer Media, the company behind last minute restaurant booking service TablePouncer is to use Payforitn service in it mobile app to allow consumers to purchase dining deals on the move.

TablePouncer, which has just this week launched its first mobile app on iOS and Android, offers exclusive deals by allowing consumers the opportunity to enjoy the finest local restaurants at discounted and affordable prices, whilst benefitting businesses by attracting new customers and increasing fill rates. Founded in 2011 in Bournemouth, TablePouncer has since launched in Bristol, Bath, Brighton & Hove, Southampton and most recently in London in July 2013.

The service allows restaurants to freely advertise last-minute deals to customers on the website, who after a simple registration process can book reservations easily and securely through TablePouncer.com and save up to 65%. When TablePouncer users book a table online or through their mobile app they will be charged a booking fee per person using Dialogue’s UK Payforit service. This charge will be applied directly to the consumer’s mobile phone bill, who in return will receive an exclusive deal, such as 65% off their food bill or a special set menu deal.

The TablePouncer mobile app has been developed in response to increased demand from consumers to book tables via their mobile phones – last month alone over 27,000 visits to TablePouncer.com were from iOS devices and 10,000 from Android. The new TablePouncer app featuring Dialogue’s Payforit UK service, allows users to book last-minute discounted tables at the touch of a button. Thanks to integrated geo-sense technology, an SMS message will be automatically sent to mobile users when they walk within 250m of restaurants featured on the TablePouncer app, ensuring users never miss the best deals in their area.

“The launch of our mobile app and partnership with Dialogue means we can provide our customers with even easier access to our service using safe and trusted mobile platform technologies. Users just need their mobile phone to search, book and make a payment. Our aim is to make TablePouncer as user-friendly and convenient for customers as possible, saving them both money and time. Working with Dialogue is yet another step to ensuring the user-experience is the best on the market,” says Phil Lewis, COO, TablePouncer.com.

TablePouncer is also investing heavily into a large-scale marketing campaign, worth £250,000, across the UK and includes bespoke in-carriage Tube promotion across the London Underground network. This will also see the delivery of a targeted SMS and digital campaign.

Paul Garner, Head of Global Sales at Dialogue Communications, which is working with Pouncer to mobilise the service, adds: “We are delighted to be working with Pouncer Media, and since TablePouncer’s successful launch in London and the launch of the mobile app, we’re incredibly excited about the future. We’re confident that this partnership will help promote our Payforit service as users become increasingly familiar with the mobile payment platform.”