Apple, Bon Prix, Next, Decathlon, H&M and Zara have been named Europe’s leading multichannel retailers in the first IREU Top500 report, which is published today.
The retailers are ranked Elite in the new InternetRetailing performance-based ranking of Europe’s leading 500 retailers. It was developed by assessing the leading European retailers in terms of their multichannel presence in the market, measured through their revenues, online sales, web traffic and store numbers. That listing was then analysed through six performance dimensions, covering the customer, operations and logistics, merchandising, brand engagement, mobile and cross-channel, and strategy and innovation. Research covered 31 countries – the members of the European Economic Area, plus Switzerland.
InternetRetailing editor-in-chief Ian Jindal said: “Our Elite retailers are statistically ahead of all others and they represent the pinnacle of European multichannel retailing. Our congratulations go to them all.”
This European Top500, says Jindal, represents the only research and performance based assessment of the European ecommerce and multichannel market, and it will be refined and developed over coming years. “The resulting understanding goes beyond which retailer has the highest turnover, ecommerce revenue or web traffic to learn which best-practice approaches are most commonly and widely used in this highly-diverse market, and which are still emerging as etail becomes ever-more sophisticated,” he said.
As well as listing the Top500 European retailers, the report names the leading 100 retailers in each dimension, and identifies how well brands operated by larger retail groups perform within the ranking. There’s also analysis of how marketplaces operate within Europe, and a listing of retailers that are on researchers’ radar but aren’t yet ranked in the final Top500.
The IREU Top500 report will be followed by six reports, starting in September, that will focus on the individual performance dimensions. Further analysis will come in an InternetRetailing Multichannel Brand Index that will use the same metrics as this index in order to assess the performance of brands in the market.
The report is now available to view here.