IREU 500

IREU Top500 retailer Alza targets UK market

Czech retailer Alza is targeting the UK market through a new website and online marketing campaigns.

The retailer, which wins a place in IREU Top500 research, was founded in 1994 and is well-known in its Czech Republic domestic market. It has a range of more than 50,000 products, from PCs, laptops and smartphones to appliances and health and beauty products. It has recently launched a UK site, at alza.co.uk. It says the UK is a particularly attractive market for it thanks to high levels of consumer spending. In particular it cites figures suggesting that 91% of UK millennials own a smartphone.

Jiri Maly, head of international marketing, said: “The UK is a very important part of our international operations. We have invested significantly in providing an alternative source for consumers who are looking for the right products at the right price, and a quality of service to back up that with an established name that they can trust.”

The retailer promises UK delivery in between one and three days, through a partnership with Skynet Worldwide Express as it looks to compete with existing market leaders such as Amazon and Argos.

Maly added: “We like to try and make things as simple as possible for our customers, especially if they need to make a warranty claim by offering a free home collection service or the option to return via post to our collection points.”

At the same time as targeting the UK, Alza is also focusing on Germany through its alza.de website.

Alza is a Top150 company in IREU research. It also wins a place in the Top50 in the Customer dimension, which reflects standards of customer service, Merchandising dimension and the Mobile and cross-channel dimension.

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