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Cloud ecommerce platform Demandware rebrands to Salesforce Commerce Cloud

Cloud ecommerce platform Demandware has a new name. Following the acquisition of the company by cloud CRM company Salesforce, the platform is now known as Salesforce Commerce Cloud.

The new platform now promises to provide personalised shopping experiences that span web, mobile, social and in-store – and then to extend beyond commerce to provide unified experiences that also include marketing, customer service and more.

It now also includes Apple Pay integration, to enable one-touch checkout for web and mobile web payments, while Commerce Cloud Einstein adds predictive intelligence based on artificial intelligence.

“The connected customer is transforming commerce, creating new opportunities for brands to transform the buying experience,” said Jeff Barnett, CEO, Salesforce Commerce Cloud. “By bringing together the leader in enterprise cloud commerce with the world’s #1 CRM, we’re empowering brands to deliver personalised and unified customer experiences.”

Brands from Puma to L’Oreal USA and SuitSupply use the platform, which now underpins more than 1,800 commerce sites in 53 countries. Merchandise worth more than $16bn (£12.5bn) was sold through the platform in 2016.

“Shopper expectations are constantly evolving,” said Martijn van der Zee, marketing director at Suitsupply. “By leveraging the Salesforce Commerce Cloud along with the rest of the Customer Success Platform, we can create seamless shopping experiences for our customers across all stages of their journeys, regardless of if they are shopping online, in-store or beyond.”

Retailer NYX Cosmetics says Commerce Cloud has helped it to reimagine the way its consumers can buy from it. Bernice Merlini, ecommerce marketing manager at NYX Cosmetics, said: ““Commerce Cloud enables us to let our brand shine through, providing innovative and fun customer experiences whenever and wherever our loyal customers shop with us. The Commerce Cloud has provided NYX a scalable way to produce high-quality, authentic visual content and feature it across our site to inform a shopper’s buying decision and enhance the eCommerce experience.”

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