It’s not just you: Black Friday is getting longer. In today’s InternetRetailing newsletter, we report how Tesco and eBay this week joined Amazon in extending their online offers for the event: is a 12-day Black Friday set to be the new standard? That seems positively short by the standards of Alibaba Group, which had a 24-day run up to Singles Day. In today’s newsletter we also draw learnings from that event, now the biggest global shopping day.
In today’s guest comment, Mike Harris of Monetate questions whether discounting is such a sound peak strategy.
Meanwhile, we report on news of fast retail sales growth, both offline and more especially offline, in October, across the sector, and at Ted Baker.
Our next webinar is in December when Digital River global strategy specialist Howard West will share strategies for expanding online businesses globally. He’ll be considering key areas from language and payments through to fulfilment and the customer experience, illustrated with real life examples. E-Commerce: strategies to expand your international presence is at 2pm on December 8. Click here to find out more and register for the free event.