Mobile hogs the limelight in today’s InternetRetailing newsletter. The growing popularity of smartphones as a shopping tool is credited with driving sales in 2016 by both the IMRG and Shop Direct. Small wonder that this will be a focus for the pureplay retail group, and for Hotel Chocolat over the year ahead. We have the details here.
As the smartphone becomes the device of choice for connected shoppers in the UK and beyond, a mobile strategy will be increasingly important. Here’s our 12 point guide to what the strategy should contain.
In today’s IRX 2017 preview, we focus on the Final Mile conference, and we also round up the latest research from the ecommerce and multichannel industry which suggests, among other things, that retailers are among the most enthustiastic about digital.
Our guest comment today comes from David Brint of SpinMe, who considers retail approaches to the changing way that commuters are now shopping as they travel.
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