In today’s InternetRetailing newsletter we have news of rising online sales and falling footfall. Is this evidence of a change in consumer behaviour, as shoppers move from buying in-store to online, or is it all down to Brexit? There are no easy answers, and the national debate will no doubt continue. At InternetRetailing we think it’s worth thinking about – and planning for – both factors.
We look ahead to IRX 2017 with a preview of some of the technologies set to be showcased at the event, while today’s guest comment comes from Frank Lord of Aptos who argues that the biggest hurdle to omnichannel success may be the tech vendor.
On March 21, web performance experts Andy Davies and Simon Hearne of the NCC Group join InternetRetailing for a webinar looking at how retailers can make their sites perform better and faster, and how they can measure existing experiences and learn from that data to make improvements in the right places. Is your site’s speed losing you sales is at 2pm. Visit the NCC Group webinar page to find out more and register for the free event.
IBM’s Neelam Kharay, customer experience analytics specialist, who works on the IBM Watson Customer Engagement project joins us on March 27 for a webinar that focuses on the customer experience. Neelam will show how cognitive solutions are helping brands to develop automated and data-driven customer experiences in a session that features the experiences of retailers Ernsting’s Family and Performance Bicycle. Deliver exceptional customer experiences with cognitive solutions is at 2pm on March 27. Visit the IBM webinar page to find out more and register for the free event.
Sarah Taylor, chief marketing officer at SmartFocus, joins us on April 4 for a session that focuses on social. She’ll argue that this is now the vital channel to reach the digital consumer, and show the role that it plays in an omnichannel marketing strategy. An innovative approach to addressing the modern commercial society is at 4pm on April 4. Click to visit the SmartFocus webinar page and to register for the free event.
Click to visit the Internet Retailing webinar page to catch up on the latest events.
IRX and EDX
Eight conferences packed with retail speakers and covering everything from omnichannel and international to delivery are running at the InternetRetailing Expo, from April 5 to 6 at the NEC in Birmingham. To learn more about IRX 2017, its sister conference eDelivery Expo and to register for free, visit www.internetretailingexpo.com and www.edeliveryexpo.com.
Attendees can also get a 25% discount on their train fare to the NEC when they book through the IRX or EDX visitor information website.