Editor's Comment

From Jimmy Choo to Net-A-Porter and Gear4Music: multichannel success strategies

In today’s InternetRetailing newsletter, we take a look at multichannel strategies from the luxury to the musical equipment sector. We analyse what news from the Yoox/Net-A-Porter Group, Jimmy Choo and Farfetch tell us about luxury online and we look at how European expansion is paying off for Gear4Music.

We hear how Boden and John Lewis are using new technologies to make their businesses more efficient and effective across channels, while we also feature research into verification around age restricted goods.

Today’s IRX preview highlights The Product and Beyond Conference, while today’s guest comment comes from Anne Benoist of Kantar Media, who reassesses approaches to targeting the over 50s.

Webinars
On March 16, Pitney Bowes’ senior vice president, consumer and merchant solutions Jonathan Kapplow will be looking at practical approaches to selling via the global marketplaces that are expected to represent 39% of the online retail market in 2020. How to expand into high growth emerging economies through global marketplaces is at 2pm on March 16. Visit the Pitney Bowes webinar page to find out more and register for the free event.

On March 21, web performance experts Andy Davies and Simon Hearne of the NCC Group join InternetRetailing for a webinar looking at how retailers can make their sites perform better and faster, and how they can measure existing experiences and learn from that data to make improvements in the right places. Is your site’s speed losing you sales is at 2pm. <a
Click to visit the Internet Retailing webinar page to catch up on the latest events.

IRX and EDX
Eight conferences packed with retail speakers and covering everything from omnichannel and international to delivery are running at the InternetRetailing Expo, from April 5 to 6 at the NEC in Birmingham. To learn more about IRX 2017, its sister conference eDelivery Expo and to register for free, visit www.internetretailingexpo.com and www.edeliveryexpo.com.

Attendees can also get a 25% discount on their train fare to the NEC when they book through the IRX or EDX visitor information website.

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