Editor's Comment

Practical approaches to multichannel retailing

In today’s InternetRetailing newsletter, we’re taking a hands-on approach to ecommerce and multichannel retailing. Today’s IRX 2017 preview shows how retailers can fix any gaps in their knowledge at the workshops and clinics that are to be held at next week’s event.

We’re also considering what practical steps businesses can take in order to improve their customers’ experience, and we have analysis of how DFS is developing its multichannel strategy. There’s more practical advice and examples of how UK traders are tackling brand engagement in the latest IRUK Top500 report.

We also look at the retail and technology industry response to this week’s triggering of Article 50, the latest step in the UK’s journey out of the EU, while today’s guest comment comes from Ido Pandani of Quidco, who considers why personalisation might be best when it’s a little less personal.

Webinars
Sarah Taylor, chief marketing officer at SmartFocus, joins us on April 4 for a session that focuses on social. She’ll argue that this is now the vital channel to reach the digital consumer, and show the role that it plays in an omnichannel marketing strategy. An innovative approach to addressing the modern commercial society is at 4pm on April 4. Click to visit the SmartFocus webinar page and to register for the free event.

Click to visit the Internet Retailing webinar page to catch up on the latest events.

IRX and EDX
Eight conferences packed with retail speakers and covering everything from omnichannel and international to delivery are running at the InternetRetailing Expo, from April 5 to 6 at the NEC in Birmingham. To learn more about IRX 2017, its sister conference eDelivery Expo and to register for free, visit www.internetretailingexpo.com and www.edeliveryexpo.com.

Attendees can also get a 25% discount on their train fare to the NEC when they book through the IRX or EDX visitor information website.