M-Retailing

SmartFocus lets retailers combine CRM to find highly profitable ‘lookalikes’ across social networks

Just imagine the marketing potential of combining your CRM data with the 1.49 billion monthly visitors to Facebook and Instagram to find new customers? Well now its possible.

SmartFocus, specialists in personalised real-time digital interactions, has developed Smart Social to combine a single customer view with real-time ad-deployment technology to add a social advertising solution with a twist to its Message Cloud platform.

With Smart Social, brand marketers can combine their own CRM data with the massive reach of Facebook and Instagram to instantly find and acquire new customers that resemble their most profitable ones by using the solution’s ‘lookalikes’ functionality.

Chris Allan, SmartFocus CEO, explains: “Not all new customers are created equal. You might spend more acquiring some customers than they will ultimately give back to you in lifetime value. But all brands have rock star customers, customers who are 100% engaged with your brand. Smart Social enables you to intelligently target them and their lookalikes.

He continues: “Being visible in consumer’s social channels is now the place to be, and where you must be to compete. Innovative solutions available through social media can help you find, acquire and retain profitable customers, to help your business grow and grow. Facebook advertising works because it identifies real people and it is eminently measurable. Smart Social is a next generation solution allowing our clients to see their costs per lead reduce by over 50% and enquiry rates nearly triple.”

Smart Social gives marketers access to more than a million attributes and features to help them identify their lookalikes at the touch of a button. And once a profitable customer segment has been identified, marketers can create, manage and deploy social ads to them at scale – helping to acquire, retain and grow new profitable customers.

Smart Social also creates a closed 360° social advertising and acquisition loop by automatically feeding back all a brand’s social data directly into its CRM database, growing and enriching its existing customer data stack.

As part of the company’s cross-channel digital marketing platform The Message Cloud, Smart Social assists brand marketers to both retain and acquire valuable customers.

To find out more about Smart Social and its innovative approach to addressing the modern commercial society, register for our free webinar with Internet Retailing on Tuesday, April 4, 2017 at 2pm. https://attendee.gotowebinar.com/register/2956075875208177922?smartfocus=smartfocus