In today’s InternetRetailing newsletter, we’re exploring the strategies that leading retailers use both to boost sales, and to engage through social media. It’s not surprising that mobile forms a common theme: the smartphone is now overdelivering on predictions that it would form the remote control to its users’ lives.
We’re also focusing on just how retailers of all sizes are using social media to connect with
existing and potential shoppers. In the week that Instagram reached 700m followers, we explore how brands of all sizes are using the platform, and we get the lowdown on how Waitrose used Facebook Live to connect around a pancake-making masterclass.
We also report on how, and when, shoppers are likely to be buying this Bank Holiday weekend, drawing on data from PCA Predict.
Today’s guest comment comes from Brandon Wilkins of Bronto Software, as he encourages retailers to make the most of the opportunities that the weaker pound presents.
Upcoming InternetRetailing webinars are from Greenlight Commerce, on how BHS relaunched online in just seven weeks, to be held at 2pm on May 4, and from inRiver on how retailers can shape their product marketing for the micromoment, to be held at 2pm on May 8.
Find out more about them and register for free on the InternetRetailing webinar page. You can also catch up with past webinars on the page: recent sessions have come from IBM Watson on using AI to improve the customer experience, and from SmartFocus and The Entertainer on using social to reach digital customers.Image credits:
- Image courtesy of Boohoo.com