IR ASEAN

IR ASEAN: Performance Dimensions Explained

Following the release of the InternetRetailing ASEAN (IR ASEAN) Top500 Footprint Report in September 2017 at IRX Bangkok, the Index will develop beyond this initial list of the largest to include six Performance Dimensions and rank retailers according to their capabilities in these key areas.

In the months that follow the release of September’s Footprint Report, the InternetRetailing expert team of researchers will evaluate the IR ASEAN Top500 through the prism of our six performance dimensions: Strategy and Innovation; The Customer; Operations and Logistics; Merchandising; Brand Engagement; and Mobile and Cross-channel. We will be taking the processes and analyses used in the Europe Top500, adding to them and refining them, and working out which best measure performance across the ten member states. We’ll work from the customer’s point of view, testing services as they are delivered. Moreover, we’ll check that what sounds good in theory works in practice, working in conjunction with our Knowledge Partners.

We’ll be asking questions around how rapidly merchants respond to customer enquiries, and how quickly and cheaply merchants deliver goods. We’ll assess the ambition of each retailer’s strategy, and approaches to merchandising. We’ll also take an aggregate view to assess each country’s collective results in these areas.

From this work, we’ll produce the IR ASEAN Top500 Retail Performance Index, in which we aim to draw an accurate and useful picture of the Southeast Asian ecommerce market as it is today. We’ll be looking to assess what lessons ecommerce and multichannel businesses across the region, and indeed around the world, can learn from these leading retailers, and from the services they deliver to customers in one of the fastest-growing ecommerce markets in the world.

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