M-Retailing

MADE.COM launches iOS app for ‘an optimal experience for mobile shoppers’

MADE.COM has launched an iOS app on the App Store to offer what it says is “An optimal experience for mobile shoppers”.

Online design brand, MADE.COM sell designer furniture and homewares for an affordable price thanks to a modern manufacturing chain in which only what is ordered is produced. The company was listed as one of Retail Week’s ‘Top 10 Fastest-Growing Retailers in the UK’ in January 2017.

Jonathan Howell, Chief Technology Officer at Made.com said: “With more than 60% of our traffic coming from mobile devices, it made complete sense to offer customers an optimal shopping experience by launching a mobile app.”

The company turned to Poq [IRDX VPOQ] to designed and build the app. Howell continues: “Poq provided an ideal solution offering a highly functional SaaS-based ecommerce platform to get us to market quickly, along with the flexibility for us to customise the app in house and maintain full control of the experience for our customers.”

MADE.COM’s Senior Ecommerce Product Manager Alex Hamilton adds: “We’re particularly interested in the increased conversion rates that an app promises, and will be closely monitoring performance of the app against mobile web and desktop. Poq also supports our plans for international expansion, technology integrations and an Android app.”

Øyvind Henriksen, CEO and Co-Founder of Poq says: “We’re delighted to be selected as the app commerce platform for MADE.COM. MADE.COM is an innovative, forward-thinking retail brand, which is a perfect match for Poq. The company’s unique business model will enable us to continually push the boundaries of what our platform is capable of and allow us to execute on our vision of making life easier for the in-house teams of the world’s leading retailers.”

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Poq

Poq

IRDX: VPOQ

Poq empowers retailers to deliver world class shopping experiences to mobile consumers; removing the technical barriers of traditional app development. (more…)