Time: 3-5 minutes
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While customers’ use of social media channels is focused upon their friends and relationships, retailers and brands are often the subject or object of discussions. As usage of channels becomes simultaneously more mature and normal, retailers must find a suitable role within the discussion. Promotion? Marketing? Amplifying authenticity? Listening? Yes, of course, and more!
Do you earn, value and profit from the voice of your customer? Let us know your thoughts on earned content (user-generated content)
We appreciate you providing your feedback on the matter in this short survey, which should only take a few minutes to complete. As a thank you for taking part, upon completion, you’ll be entered into a draw to win a Polaroid Socialmatic.