International retailing and the approaches that retailers take to keeping customers satisfied in different parts of the world are the focus for today’s InternetRetailing newsletter. We think it’s a timely perspective, given figures out today from the British Retail Consortium that show UK ecommerce sales growing at their slowest rate for at least four years, and overall UK retail sales falling back at the same time.
UK retailers have in recent years set their sights on selling overseas in search of growth and today we have analysis of AO.com’s multichannel strategy, both in the UK and in Europe, and report on how Joules is seeing fast sales growth online and offline, at home and abroad. We also look at how Ocado is selling its wares abroad. We’re not talking groceries here, but technology.
We also have another perspective, hearing from Regis Koenig of French electricals retailer Darty, speaking ahead of his participation in the InternetRetailing Summit in Berlin this July, about what a seamless experience means to its customers.
Today’s guest comment comes from Nigel Wilson of Hitwise, with his perspective on how luxury brands are reaching millennial shoppers.
Find out more about upcoming InternetRetailing webinars and register for free on the InternetRetailing webinar page. You can also catch up with past webinars on the page: recent sessions have come from IBM Watson on using AI to improve the customer experience, and from SmartFocus and The Entertainer on using social to reach digital customers.