Shoeaholics, part of the Kurt Geiger Shoe Group, is using shoppable social content to drive customer acquisition with on and off its website.
The online designer outlet for shoes and accessories is working with marketing technology company Curalate to increase brand engagement and revenue potential of visual content, including user generated content (UGC), posted on social channels.
Shoeaholics is able to use inspirational content it posts on Instagram to easily direct customers to appropriate product pages on Shoeaholics.com, where featured items can be purchased instantly.
Shoeaholics also uses Curalate to display compelling UGC on its site, including images created as part of the #ImAShoeaholic competition. The result is a dedicated gallery of interactive shoppable UGC that helps customers discover new looks and envision products in completely new ways.
“Customers are responding well to our shoppable Instagram feed, with visits and clicks steadily growing,” says Anna Hobson, Social Media and Marketing Co-ordinator at Shoeaholics. “Facebook has always been our leading social revenue channel and we wanted to extend this success across other platforms. We are embedding social firmly into Shoeaholics’ sales strategy – the new technology is benefiting our business and changing the way shoppers behave.”
Shoeaholics was one of the first fashion retailers in the UK to make offsite content shoppable, and intends to develop its use of Curalate’s technology over the coming months.
“Bringing social and commerce together is smart business,” said Apu Gupta, CEO and Co-founder of Curalate. “Using images and videos designed for social in digital commerce environments enables retailers not just to sell more, but also to celebrate their customers.”