Editor's Comment

Tesco, Topps Tiles, Dunelm, Ocado: how Top500 retailers are tackling multichannel, plus ideas from InternetRetailing Summit

In today’s InternetRetailing newsletter we’re still pondering some of the information and ideas shared at this week’s InternetRetailing Summit. We’ve rounded up some of those ideas in our coverage of the event. There’s lots to think about here – and we’ll be carrying the issues raised and opinions shared forward into our future coverage of the sector.

Today we’re also reporting in a week that leading IRUK Top500 retailers have given updates on their approach to multichannel retailing. We have analysis of Ocado’s approach to selling both groceries and its technology platform, and Dunelm as it reassesses its position and plans future improvements to its service. Topps Tiles considers the way it inspires customers as they make the crosschannel shopping journeys that are now the most typical in its business, while Tesco is making multichannel improvements to the way its Clubcard loyalty scheme works that are aimed at improving service from its mobile app to the store.

Today we cover research from Foundit! that looks at how most mobile visitors now arrive on websites via Google Shopping – and what they can do to improve the reception they get.

Our guest comment today is a timely one: it comes from Guy Murphy of Mulesoft who argues that APIs are key to omnichannel retailing.

The Tamebay Ecommerce Cup
The Tamebay Ecommerce Cup 2017 will be held on September 7 and five-a-side teams are now being invited to sign up. The tournament, now in its fifth year, is moving to a new venue in Shepherd’s Bush and promises FA refs and a comfy new players’ lounge complete with screens to keep tabs on competitors’ matches.

“We had a total of 26 teams enter last year, and it was great to have both suppliers and retailers competing, with Deliveroo taking the top spot and runners up Uber narrowly missing out,” says Mark Pigou, founder of InternetRetailing Media. “This year promises to be just as competitive.” To enter a team of up to 10 people (five players and five subs), sign up here.

Sponsorship opportunities are limited to three companies: email Joey Evans (joe.evans@tamebay.com) for more.

Webinars
Find out more about upcoming InternetRetailing webinars and register for free on the InternetRetailing webinar page. You can also catch up with past webinars on the page: recent sessions have come from IBM Watson on using AI to improve the customer experience, and from SmartFocus and The Entertainer on using social to reach digital customers.