Tesco [IRDX RTSC] this week announced multichannel improvements to its Clubcard loyalty scheme.
The supermarket, an Elite retailer in IRUK Top500 research, says the changes make it easier and simpler for customers to use the card. Shoppers, for example, can tap a new contactless Clubcard at the checkout to add their points. They can take advantage of immediate sign up for the card via the Tesco Clubcard app, which can be downloaded during the course of a supermarket trip. Existing customers can also access vouchers at checkout via the app.
Tesco chief customer officer Alessandra Bellini said: “Tesco Clubcard is one of the most uniquely helpful things we do and it’s our way of saying thank you to our customers for shopping with us.
“We’ve listened to customers and we’re delighted to have made Clubcard even simpler and easier to use.”
She added: “Clubcard is the most rewarding loyalty scheme in the sector and we’re looking forward to seeing how customers respond to the improvements.”
The improvements will also see Tesco add to the 400 Clubcard Reward Partners available to customers, with newcomers including Hotels.com and Uber.
The move is in line with Tesco’s strategy of focusing on the customer as it looks to grow sales – but in a profitable and sustainable way.