M-Retailing

Zapper rolls out mobile payment and loyalty across 15,000 independent convenience stores

Mobile payment and loyalty company Zapper continues its move into mobilising and queue busting in the convenience store sector with a partnership with the National Federation of Retail Newsagents(NFRN), which represents more than 15,000 independent retailers across the United Kingdom and the Republic of Ireland.

Zapper has spent a year trialling its combined mobile payments and loyalty solution with KESHCO LIMITED, which owns a number of stores in the Peterborough area. Zapper’s queue busting solution is simple and affordable, says the company and fits with the growing desire for better loyalty schemes among consumers.

According to an independent study of 1,000 British adults commissioned by 360insights, 75% of British consumers admit that the right reward or incentive could shift their final purchase decision to buy from a competing brand at the point of sale. It also found that appealing incentive or rewards have driven 30% to buy a product of lower quality and 33% to buy a more expensive product.

And this is what Zapper is hoping to tap into in the convenience sector. Margaret McCloskey, Head of Operations at NFRN comments: “Our NFRN members are really excited about Zapper’s cost-effective platform to help them stand out in a competitive market. This combined solution will enable independent retailers to offer digital loyalty cards, send targeted in-app promotions and accept mobile payments. Never before have independent retailers been able to do this, as well as, track their users’ purchase habits and create targeted marketing campaigns via the app to help grow their profitability.”

Jon Birt, Retail Sales Director Zapper UK adds: “Knowing your customer and rewarding their loyalty could not be easier or more affordable for all stores of varying size and format. We are thrilled to be endorsed by NFRN and very much look forward to working with the Federation throughout the UK.”

With Zapper payments, shoppers just open the app, then scan a QR code on the screen at the till to pay, automatically update their loyalty cards and instantly redeem any available vouchers – all with just one tap. Whilst payments are settled in seconds, shoppers can also instantly rate their in-store experience giving retailers vital insights into what their shoppers really think.

With every transaction, the app collects valuable data about each shopper which means store owners can now not only understand who buys what and when, but then communicate with those shoppers directly via the app and ask why?

Zapper costs no more than PDQ monthly rental and convenience stores can be installed, staff trained and accepting Zapper mobile payments and loyalty within just a few hours. Upgrading EPOS is a substantial investment and with cash becoming increasingly more expensive to manage and keep flowing, it’s important to look at other technology options to find the right solution for your business. Zapper has a live 24 hour support team to answer any queries, plus it also settles both payment and voucher redemptions next day which is much quicker than most other providers.

Zapper already has thousands of businesses using the system internationally across retail hospitality, bill payment and transport sectors. The Zapper app is free to download and available for Android, iOS and Windows Phone platforms.