This year’s IRUK Top500 Merchandising Performance Dimension Report, published in association with Attraqt, is now available online.
In the report, InternetRetailing researchers consider how retailers are using technology to display and inform shoppers about their products. They judge that through a performance-based analysis that includes whether retailers use tools such as high-quality images, detailed product descriptions and third-party reviews and ratings to communicate the product to website visitors. There’s also a focus on content, at a time when shoppers are increasingly inspired by ‘people like me’ on social media, whether that’s someone who has posted a picture on Instagram or who has blogged about an item.
“It’s a timely focus that aims to show the ways that retailers, faced with time-pressured consumers and increased competition for their attention, are using technology to ensure that what they present to customers stays relevant.” says Ian Jindal, editor-in-chief of InternetRetailing. He says the report considers, “how leading retailers in this Dimension are going beyond this solid foundation to deploy technology that not only allows customers to understand all products within a range, but also lets them see all the items that are most relevant to them.”
Writers also look to leaders in this Dimension and related fields for practical examples of what works. Key features include an interview with Nick Glynne, chief executive of the Buy it Direct group, while approaches from Mothercare, Hotel Chocolate, Sally Beauty and Ocado are examined in detail through a series of case studies.
The 12 approaches that work feature takes snapshots of strategies employed by leading retailers in this Dimension, while the strategic context is set out in a Marketing across Channels feature.
Analysis of InternetRetailing research in this dimension also includes an overview of our most recent research in the Merchandising Dimension.
Click here to download the IRUK Top500 Merchandising Performance Dimension Report. Click here to explore the Top500 series of reports further.Image credits: