Editor's Comment

How UK retailers are learning from experience to offer service that delivers

A greater share of online orders made in the UK are going to the European Union than they did four years ago, according to a new study from IMRG and MetaPack that we cover in today’s InternetRetailing. We’re heartened by the idea, suggested by the IMRG’s Andrew Starkey, that these sales aren’t happening just because the UK is now cheaper, but because the service on offer is good enough to win over non-local customers. Starkey suggests this holds hope for a future outside the European Union, and at InternetRetailing we’d certainly agree with the sentiment.

This is a market where watching how shoppers buy and responding to that is offering retailers enormous benefits. Today we also report as Arsenal Football Club’s online shop sees international and mobile orders rise following the transformation of its own website in response to customer research.

eBay has also been watching customer behaviour, and suggests that it’s time to start preparing for the first Christmas peak, which will be upon us any day now. Find out about why August bank holiday represents the start of the Christmas rush.

Today we also bring you 12 approaches to strategy and innovation from retailers who do well trading in Europe, and we have research from 360degreeinsights into how discounts work for shoppers. Finally, today’s guest comment comes from Julian Smith of Fetch, on making the most of mobile shopping.

The Tamebay Ecommerce Cup
The Tamebay Ecommerce Cup 2017 will be held on September 7 and five-a-side teams are now being invited to sign up. The tournament, now in its fifth year, is moving to a new venue in Shepherd’s Bush and promises FA refs and a comfy new players’ lounge complete with screens to keep tabs on competitors’ matches.

“We had a total of 26 teams enter last year, and it was great to have both suppliers and retailers competing, with Deliveroo taking the top spot and runners up Uber narrowly missing out,” says Mark Pigou, founder of InternetRetailing Media. “This year promises to be just as competitive.” To enter a team of up to 10 people (five players and five subs), sign up here.

Sponsorship opportunities are limited to three companies: email Joey Evans (joe.evans@tamebay.com) for more.

Webinars
Find out more about upcoming InternetRetailing webinars and register for free on the InternetRetailing webinar page. You can also catch up with past webinars on the page: recent sessions have come from IBM Watson on using AI to improve the customer experience, and from SmartFocus and The Entertainer on using social to reach digital customers.

Image credits:
  • Chloe Rigby

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