M-Retailing

Sports brand PUMA Europe to engage consumers at a personal level

International sports company PUMA Europe is set to delve into personalised, reactive marketing, by collecting and analyzing consumer data in near real time to garner new customers and grow brand affinity.

PUMA will use Mapp Digital’s next generation marketing tech to engage with customers on a personal level. The brand will use Mapp’s Customer Engagement Platform, which streamlines insights and drives sales by identifying consumer and behavioral data to acquire new customers and grow brand affinity.

In addition, PUMA will advance its marketing capabilities with Mapp’s integrated Data Management Platform (DMP) and modular software suite to provide increasingly personalized messages. PUMA joins the likes of Pepsi, Deutsche Bank, Deutsche Telekom and Lloyds Banking Group in using Mapp Digital to drive their marketing efforts.

Nicholas Rau, Senior Online Marketing Manager for PUMA Europe says: “The Mapp Customer Engagement Platform allows us to reach consumers in the right place, at the right time, with the right message. Our partnership brings the tools to our fingertips, and our customers will benefit by receiving reactive, relevant, and evolving content in optimal mediums. We want to ensure each touchpoint is maximized for impact, allowing our distinct and innovative marketing to speak to our audience in a personal, engaging way.”

PUMA will also benefit from Mapp’s overarching Customer Centric Services approach that enables marketers to bridge the digital gap and optimize messaging across email, mobile push and web marketing, while leveraging its underlying data management platform.

Mike Biwer, Mapp Digital’s CEO, adds: “Mapp is dedicated to creating the new digital marketing standard, where consumers are respected and brands thrive. We will help PUMA stand out from the crowd and reach their potential by enabling them to make meaningful human connections and lasting engagements with their customers. We’re delighted to welcome PUMA into the Mapp family.”

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