Editor's Comment

Asos, Footasylum, Rakuten: focusing on the customer as they plan for growth

In today’s InternetRetailing newsletter, we’re reporting on just how Asos plans to reach £4bn in turnover, how Footasylum plans to invest proceeds from an upcoming stockmarket flotation into its multichannel capabilities, and how Rakuten is expanding its online loyalty programme to third-party retailers.

All have different approaches, but ultimately their focus is, and must be, the same: the customer. For it’s by satisfying the customer that all these retailers will succeed. Thus Asos is introducing same-day delivery – because that’s what the customer now wants.

In today’s newsletter we also look at practical ways in which a range of retailers are now planning for growth in our 12 approaches to strategy and innovation feature.

Our guest comment comes from Paul Maraviglia of MaxPoint as he considers how retailers can understand customers when they’re buying from a store.

Webinars
Find out more about upcoming InternetRetailing webinars and register for free on the InternetRetailing webinar page. You can also catch up with past webinars on the page: recent sessions have come from IBM Watson on using AI to improve the customer experience, and from SmartFocus and The Entertainer on using social to reach digital customers.

Image credits:
  • ptnphotof, Fotolia.com