Sainsbury’s has extended its one-hour delivery service within London.
The Chop Chop service, initially piloted in its Pimlico and Wandsworth stores, has now been rolled out to five more London boroughs, with more than 70,000 more postcodes added from Barnet to Westminster and beyond. This, says Sainsbury’s, extends the service to more than 1.7m potential customers, giving it the biggest reach of any UK supermarket offering one-hour delivery.
Clodagh Moriarty, director of online at Sainsbury’s [IRDX RSBR] said: “We’re delighted the trial of our Chop Chop delivery service in Wandsworth and Pimlico has proven to be such a success. Our ambition is to help our customers live well for less and saving them time by offering one-hour delivery is one way we’re doing just that.
“We were the first UK supermarket to introduce one-hour delivery last year and this roll-out will give us the largest reach to shoppers across London.”
The Chop Chop service enables customers to order up to 25 items from Sainsbury’s, via an IOS or Android app, and have them delivered by bicycle or moped within one hour, for a flat fee of £4.99. Since its launch in September last year, the service has proved particularly popular with customers looking to purchase weekend brunch ingredients and baby emergency products as well as ‘dinner for tonight’ items and post party celebration remedies.
Shoppers who order via the app within store opening hours will, depending on slot availability, be able to receive their groceries within an hour on the same day. The service is available seven days a week via those stores that the service covers.
The Chop Chop service appears to be Sainsbury’s answer to the growing Amazon ?? has taken a different approach, launching same-day delivery from 300 stores across the UK.
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- Image courtesy of Sainsbury's