A week out from Black Friday and with Singles Day out of the way, we’re seeing, in our Peak 2017 round-up, more retailers start their Black Friday deals, with toy retailer The Entertainer among the latest to put the sale signs out. Traders starting early will no doubt be focusing on the slower retail growth that we saw in figures from the ONS this week. One interesting point from those figures was they showed that shoppers were spending more money but, thanks to the impact of inflation, getting fewer goods in return. Discounting early may well persuade shoppers to spend their cash ahead of Black Friday. Will this mean a quieter Black Friday itself? That remains to be seen, although Retail Economics research suggests the appetite for the event is lower than in recent years.
Today’s guest comment comes from Richard Dennys of Webgains who explores AI and what it might mean for marketing.
Find out more about upcoming InternetRetailing webinars and register for free on the InternetRetailing webinar page. You can also catch up with past webinars on the page: recent sessions have come from IBM Watson on using AI to improve the customer experience, and from SmartFocus and The Entertainer on using social to reach digital customers.