Hotter [IRDX RHOR] has launched an English language Euro currency website as part of a strategy to sell more internationally.
The British footwear retailer, a Top250 retailer in the IRUK Top500 2017 research, has rolled out the EU website as part of the brand’s globalisation strategy. That strategy has in the past few months also seen new wholesale partners appointed in the US, Austria and Hong Kong. Customers of the brand can now shop online and through mail order catalogues as well as through more than 80 stores around the UK.
”The Hotter brand is a fantastic proposition, delivering stylish, comfortable and quality footwear to the 50-plus demographic which is growing globally,” said Sara Prowse, chief executive officer at Hotter. “International markets for online footwear retailers are buoyant. With the Euro being the second largest currency globally, and ecommerce representing our largest growth opportunity, this website is both a logical step and a strategically important foundation for our globalisation growth plans.
She adds: “Over the past few years we have launched our successful direct model into the US and introduced a website into Germany which has both delivered results and learnings we intend to capitalise upon.”
Hotter will be supporting the launch of the website with a marketing campaign running from Spring 2018.
Lancashire-based Hotter was founded in 1959 as a slipper manufacturer. It now sells a range of women’s and men’s shoes designed to be as comfortable as the slippers it originally made.
Hotter employs more than 1,200 people and boasts more than 3m customers in the UK and overseas. Its state-of-art factory, which produces a pair of hand-finished shoes every 20 seconds has been recognised by the British Footwear Association as the UK’s largest shoe manufacturer.
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Hotter is an on-line website offering shoes for men and women.