This report, which introduces the RetailX team’s first take on the Australian market, focuses on the most significant ecommerce and multichannel retailers operating in the continent.
Martin Shaw, head of research for RetailX at InternetRetailing, says that not every company that sells online is a retailer, and that the research focuses on those companies that meet the RetailX definition of a retailer. “In doing this, we’ve taken an algorithmic approach to blending and ranking the four components of a retailer’s Footprint: its amount of web traffic, retail revenue, ecommerce revenue, and the company’s total number of physical locations,” said Shaw.
“Our approach is not to assume that ‘big is best’. Nevertheless, size remains significant. In later reports, we’ll answer the question of which retailers are best, but for now, we’re identifying which companies are Australia’s biggest players,” he said.
The AU250 Footprint Report measures ‘size’ across online and offline channels, as well as taking into account turnover from retail sales. In establishing those performance metrics, the research team, working with RetailX Knowledge Partners Hitwise [IRDX VEXH] and SimilarWeb [IRDX VSWB] have considered web traffic, company revenues, the level of search and the ecommerce proportion of sales to the store estate. They have also tracked the traffic of more than 73,000 ecommerce websites to hone in on those retailers that are significant enough plausibly to warrant inclusion on this regional list. Taking together these ‘ingredients’ they have created an Australian benchmark that will accompany other three markets including the UK and Europe, and with the Association of Southeast Asian Nations (ASEAN) area to follow, which in the coming months, they will be able to compare to performance across territories and offer a unique, data-supported perspective on where the most innovative ecommerce and cross-channel retail practice is taking place.
The report features a comparison of the largest 500 retail websites featuring from eBay [IRDX REBY], Amazon [IRDX RAMZ], AliExpress [IRDX RALI] and Woolworths [IRDX RWOO] including Coles and JB Hi-Fi to Etsy [IRDX RETS], and also our definitive list of the most important ecommerce and multichannel retailers operating in Australia.
Ian Jindal, editor-in-chief of InternetRetailing, believes that the ability to measure performance over time is key to an understanding of what’s really happening within retail markets. “It’s an approach that we have already used with great success in the UK and within the European Economic Area. We have honed our approach to produce rankings that are trusted by retailers across the UK and Europe, and it’s this expertise that we now bring to the Australian market.”
He added: “In May 2018, we will publish our full list of which retailers in Australia are the standout performers, both overall and in different Performance Dimensions. Based on our previous experience, don’t be surprised if there are surprises. While there is a strong correlation between size and performance, we have learnt over the years that many innovations do not arrive via established retailers, but those competing hard for market share, such as startups and specialists that are close to their customers.”
Click here to download The RetailX AU250 Footprint Report that covers strategic practice, including an expert-designated selection of metrics that catalogue a retailer’s embrace of technological or organisational best practice.