IR Brands

Gordon’s Gin launches a rewarding service that exchanges lost time on a train for a G&T

Gordon’s Gin has introduced a new service that it says can turn rail delays into a pleasant journey, as it uses geo-data to offer frustrated commuters discounted drinks.

The aptly named #YayDelay service uses an intelligent algorithm to work out monitor train delays and tweets containing #YayDelay in order to unlock a half price, or even free, gin and tonic (G&T).

The technology behind the campaign is delivered by marketing technology company Eagle Eye. It uses geo-data to respond to the real-time social media spikes that surge when delays happen, delivering mobile vouchers to commuters.

The service launches at London Waterloo, which the brand says is one of London’s most delayed stations, with plans to go live in other stations across the country throughout the year. Train customers can take part by tweeting the keyword #YayDelay throughout 2018 to lobby for their station to be included.

Passengers travelling through London Waterloo between 5pm and 6pm tonight will need to keep their eyes peeled to see if the volume of train delays and tweets triggers a free G&T. Vouchers can be claimed online and redeemed at The Beer House within the station, allowing commuters to enjoy a Gordon’s Gin and tonic.

Keep up-to-date with #YayDelay via the official hashtag on Twitter as well as online via. www.yaydelay.com

Image credits:
  • Image courtesy of Gordon's Gin

2 comments on “Gordon’s Gin launches a rewarding service that exchanges lost time on a train for a G&T

  1. Hayley said:

    I like a G&T as much as the next person but reading this I do have to question how ethical this marketing campaign is. Is it responsible to offer discounted or free alcohol to compensate for stress…?

  2. Mark Pigou said:

    With the state of SW Railways this could turn into one of those
    very expensive promotions….

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