IR Mobile

Retailers can now use SMS to more effectively run loyalty programmes and give consumers rewards

loyalty programmes

Textlocal, one of the UK’s leading SMS platforms, has unveiled text as the latest mobile marketing methods to incentivise client sales and boost brand loyalty and repeat custom with mobile tickets, vouchers and loyalty cards.

Clients using the system are given the opportunity to create tickets, vouchers and loyalty cards through SMS – allowing a business’ customers to redeem codes through their phones as well as receive targeted messages or reward schemes. This, will, in turn, allow the retailers to make meaningful connections, engage with customers and deliver powerful messages to reward actions, capture data and therefore increase brand loyalty.

The technology is dynamically tailored, ensuring that offers are completely unique, personal to each customer and can be tracked. Tickets can be designed with a company’s own branding, logos and colours; with users also able to add personalisation across all services in order for each ticket, voucher and loyalty card to be uniquely tailored to each recipient.

This also gives retailers the opportunity to up-sell – along with rewards, customers can be shown other products that they may be interested in based on previous purchases.

Retailers could use this programme to, say, offer a fifth coffee for free or extending a discount after multiple visits to encourage repeat custom.

SMS is the best way to offer such rewards and loyalty schemes as 98% of mobile users will read a branded or business-based text communication by the end of the day, 90% of these within three minutes.

Offering mobile loyalty and rewards via SMS provides companies with the ability to track and reward multiple actions or purchases, such as extending a discount after multiple visits to encourage repeat custom. Coupled with the convenience of mobile access and integrated SMS communications to update customers on their loyalty progress, it is set to be a popular addition to the platform’s functionality.

Jason Palgrave-Jones, managing director of Textlocal, explains: “In today’s digital age, brand competition is fierce and nothing is more important than strengthening relationships through customer loyalty. Moving tickets, vouchers and loyalty cards away from paper and plastic to phones not only helps reduce our impact on the planet but also helps businesses connect with consumers by providing their latest offers in real time, only a single touch away.”

The service development is supported by research which shows that 77% of smartphone users said receiving surprise points or rewards, exclusive content and special messages would have a positive impact on their brand loyalty.  In addition, 57% of customers said that their opinion of a business would be more positive if they received coupons and offers on their smartphones.

IMAGE Courtesy of The Source Partnership

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