Editor's Comment

Top500 retailers and marketplaces on getting it right for the customer

© illustrez-vous - Fotolia.com

Innovation, multichannel and international are key to our reporting on retailers and marketplaces from M&S to Amazon and Alibaba in today’s InternetRetailing newsletter. All are examples of how retailers of all sizes and types are working to ensure they’re getting it right for the customer.

We report on the five themes that struck us as marketplaces from Alibaba and Amazon to eBay reported their figures this week. From innovation to the role of marketplaces in powering international sales, it’s clear that retailers and brands of all sizes have much to gain – and perhaps to learn – from working with these giants of modern commerce.

It’s timely then, that this week’s focus on the upcoming IRX 2018 is all about marketplaces, and the part they can play as part of a multichannel strategy. That focus is important as retailers from M&S to Joules show this week: getting the balance right between channels is now as important as any single channel has been, whether the channel is a store, an commerce website, or a marketplace presence.

Mobile, of course, is a key channel for most these days. We highlight one innovative way of using it, adopted by Gordon’s Gin as it offers discounted or free drinks to late commuters going through London Waterloo – from this evening – as long as they engage with it via their smartphones.

Today’s guest comment also fits the mobile theme, featuring Walter Paulsen of Syniverse on why your business isn’t truly mobile first yet.

Find out more about upcoming InternetRetailing webinars and register for free on the InternetRetailing webinar page. You can also catch up with past webinars on the page: recent sessions have come from IBM Watson on using AI to improve the customer experience, and from SmartFocus and The Entertainer on using social to reach digital customers.

Image credits: