Date: Wednesday 6th February 2013
Time: 15:00 – 16:00 (GMT)
Title: Latest Trends in Website Personalisation
Start creating unique experiences for every website visitor with proven tactics and strategies used by leading online retailers. This informative webinar explores the ways that successful brands are personalising their websites to impact average order value, revenue per visit and other important metrics.
What the webinar includes:
• How to impact key performance indicators and the overall brand experience by combining prior visitor behaviour with “in-the-moment” interests.
• How results of website tests that target visitors based on traffic source, device, geography, weather and more can lead to higher conversions and more returning visitors.
• How to address privacy concerns while making sure your messages aren’t too creepy.
• And much more!
Nathan Richter, Strategic Services Director, Monetate
Nathan Richter advises top enterprise clients including Best Buy, QVC, Urban Outfitters, Sports Authority, and PETCO on website optimization. A veteran of digital marketing and online retailing, Richter has extensive hands-on experience helping enterprise clients implement successful multichannel marketing campaigns. Richter has directed online marketing and site optimization programs for David’s Bridal, QVC, The Franklin Mint, and Delia’s.
Simon Harrow, Head of Digital Trading, Kiddicare
Formally, Kiddicare’s COO, Simon Harrow is now part of the wider Morrison’s Multichannel team and currently Head of Digital Trading for Kiddicare – with commercial responsibility for all digital channels.
With nine years experience in award winning businesses across marketing, technical and strategy roles. Simon has developed digital strategies for MoneySupermarket.com, Hilton, and William Hill and helped to build Kiddicare into one of the most innovative and respected eCommerce and multi-channel businesses in the UK.
Recognised in both the 2011 and 2012 Multichannel Movers and Shakers report, Simon is also active within a number of industries groups, sitting on global, European and UK advisory boards for a number of companies.
Get involved with the webinar as it happens on Twitter, follow @etail and track the conversation at #websitetrends.