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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more

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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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House of Fraser boosts search and social online
June 7, 2011 – 9:08 am | 7 Comments
House of Fraser boosts search and social online

House of Fraser has appointed search marketing company Greenlight and social media agency We Are Social as it looks to double its online sales from £50m in 2010.

The future is… [your name here]
June 6, 2011 – 2:58 pm | 9 Comments
The future is… [your name here]

Customisation is currently proving a winner for a number of brands, from the Kaiser Chiefs to print-on-demand clothing company Spreadshirt. For both the approach relies in part on the social buzz that can be generated not only around the product but around the way different individuals have customised it.

Europe falls short on cross-border ecommerce
June 3, 2011 – 10:02 am | 25 Comments
Europe falls short on cross-border ecommerce

Not enough European shoppers are using the internet to shops across borders, the European Commission has said. Cross-border shopping is just one area where ‘insufficient progress’ is being made towards the European vision of a digital single market.

Online customer experience costs UK plc dear
June 3, 2011 – 9:59 am | 16 Comments
Online customer experience costs UK plc dear

Poor online customer experience is costing UK companies the equivalent of £14bn a year, a new study carried out for Tealeaf by Econsultancy has found. The study, Reducing Customer Struggle, found companies were falling short on both multichannel and online services.

Kookai to launch new-look site across Europe
June 3, 2011 – 9:57 am | 3 Comments
Kookai to launch new-look site across Europe

Kookai’s new look website, launched first in the UK, is to be rolled out across Europe. Magento Commerce specialist Session Digital is behind the revamp of the site for the French label founded in Paris in 1983.

Are shoppers swapping their Mercs for their mouse?
June 3, 2011 – 9:50 am | 4 Comments
Are shoppers swapping their Mercs for their mouse?

As more Brits cancel their weekend shopping trips thanks to the rising price of petrol, Bill Mooney, sales director – DataSolutions, at GB Group, considers how retailers can benefit by getting to know their customers online instead.

ASOS one of the ‘most visited fashion retail websites on the planet’
June 2, 2011 – 10:19 am | 4 Comments
ASOS one of the ‘most visited fashion retail websites on the planet’

Online fashion retailer ASOS claimed a place as one of the top five ‘most visited fashion retail websites on the planet’ as it reported a 58% jump in sales and a 41% rise in pre-tax profits before exceptional items. But its share price dipped as it also reported a 23% fall in bottom-line pre-tax profits.

Shoppers now find it easier to return to sender: report
June 1, 2011 – 4:07 pm | 3 Comments
Shoppers now find it easier to return to sender: report

Customers are now finding it easier and cheaper to return unwanted goods that were bought online, a new report from Snow Valley has found. Researchers have noted a ‘dramatic change’ in the number of retailers who will now refund the original delivery store, with some even doing that in store.

Social, interactive catalogues and mobile top retail wishlists
May 31, 2011 – 1:44 pm | 12 Comments
Social, interactive catalogues and mobile top retail wishlists

Retailers are planning to invest in their websites over the next year, according to new research from Adobe Scene 7. The report found that iPhone and iPad apps were high up the wanted list, while social networking investment was also key.

Kiddicare consolidates affiliate activity
May 31, 2011 – 12:17 pm | 8 Comments
Kiddicare consolidates affiliate activity

Kiddicare has moved its affiliate marketing activity to Affiliate Window as it looks to grow its marketing activity with relevant publishers.

Small retailers can now use free edition of email marketing tool
May 31, 2011 – 11:56 am | 45 Comments
Small retailers can now use free edition of email marketing tool

The UK’s small retailers can now use iContact’s flagship email and social marketing tool at no cost. The launch of iContact Free Edition comes as the company opens its London office.

$1m retail recommendations challenge
May 31, 2011 – 11:42 am | 6 Comments
$1m retail recommendations challenge

Technology companies are being challenged to solve a 21st century retail problem. RichRelevance and Overstock.com have launched the $1m RecLab Prize, on offer to the non-commercial team of researchers that comes up with an answer to the problem of making the best online product recommendations.

Demandware launches Facebook Shop application
May 31, 2011 – 10:54 am | 7 Comments
Demandware launches Facebook Shop application

Demandware says retailers will benefit from an easy-to-use system and a richer shopping experience through its new Facebook Shop application.

Best Buy learns from the voice of the customer
May 31, 2011 – 10:29 am | 14 Comments
Best Buy learns from the voice of the customer

Best Buy has used text analytics software from Clarabridge to learn from and respond to what customers are saying about it. Clarabridge has just launched its UK operation, in West London.

Retailers granted extra time to comply with cookies law
May 27, 2011 – 10:15 am | 9 Comments
Retailers granted extra time to comply with cookies law

Retailers have been granted a period of grace to comply with new European laws on cookies that come into force today – but have also been reminded they must use the time well.

Burberry profits rise as it connects with consumers online
May 27, 2011 – 9:45 am | 11 Comments
Burberry profits rise as it connects with consumers online

Digital media helped to drive a rise in revenues and profits at luxury brand Burberry, the company said this week. Turnover was up by 27% while pretax profits grew by 39%.

Guest comment: Facebook – access to millions, but is it a viable commerce channel?
May 27, 2011 – 9:00 am | 6 Comments
Guest comment: Facebook – access to millions, but is it a viable commerce channel?

Is acting as a shopping channel a step too far for Facebook? Stefan Schmidt, director of product strategy at hybris, considers.

Amazon opens new Scottish call centre
May 26, 2011 – 10:26 am | 11 Comments
Amazon opens new Scottish call centre

Expansion in areas such as grocery, clothing and sports at Amazon.co.uk means demand for more customer service, to be provided at a new contact centre in Edinburgh.

Exclusive: LinkShare reports expansion in retail client base
May 26, 2011 – 9:30 am | 81 Comments
Exclusive: LinkShare reports expansion in retail client base

Affiliate marketing network LinkShare says growth in its retail and travel sector clientele helped it to a 34% expansion in the first quarter of the financial year.

Multichannel is the way forward for JJB Sports
May 25, 2011 – 10:33 am | 9 Comments
Multichannel is the way forward for JJB Sports

Investment in multichannel, from ecommerce to better performing stores, is the route to future growth for JJB Sports, the loss-making retailer said as it announced full-year results.