GUEST OPINION How to leverage in-store data on Facebook to beat Amazon this Black Friday

Declan Kennedy, CEO, StitcherAds, outlines how retailers need to use those showrooming, Facebooking mobile shoppers to try and steal a march on Amazon during the looming ‘Peak 2017’ weeks Britons spent a record £5.8 billion over the four days between Black Friday and Cyber Monday 2016 – an increase of 15 percent on 2015, (more…)

Mobile online grocery sales held back by lack of ‘hero images’ – but that is all about to change, says Cambridge Uni researchers

Research by Cambridge University has found that poor conversion rates on mobile for grocery retailers is being driven by poor images – and the world’s leading standards body GS1 and technology company Amplience are looking at helping standardise and aid the use of ‘hero images’ to help fix the problem.