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Editorials, opinion, analysis, guest writers, industry comment and more

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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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Articles by Paul Skeldon

Mobile marketing influences a third of US shopper to visit certain stores, study finds
July 14, 2010 – 9:43 am | One Comment
Mobile marketing influences a third of US shopper to visit certain stores, study finds

As many as a third of US shoppers who have signed up to mobile marketing alerts say that they strongly influence the stores they visit, while as many as 27% say it has also impacted their decision to purchase goods a study commissioned by Placecast and conducted by Harris Interactive has found

The other side of m-retailing: mobile helps the business from within at John Lewis
July 14, 2010 – 9:42 am | Comments Off
The other side of m-retailing: mobile helps the business from within at John Lewis

While much attention is focussed on how mobile can be used by retailers to work with consumers and improve the retail experience, mobile also has another role to play: within the retail corporation, making staff right across the organisation from senior managers to HR to the cleaners work better and smarter. We take a look at how O2 made it happen for John Lewis Partnership

Payment card companies move to corner mobile shopping experience with ‘mobile malls’
July 14, 2010 – 9:41 am | Comments Off
Payment card companies move to corner mobile shopping experience with ‘mobile malls’

Leading credit and debit card companies MasterCard and Citi Cards, the payment card arm of Citi Bank are both using their brands to develop not only the payment tools for e- and m-commerce, but are also building ‘mobile malls’ where only their cards can be used

Waspit aims to open up mobile payments for goods and content to everyone with a phone
July 14, 2010 – 9:40 am | Comments Off
Waspit aims to open up mobile payments for goods and content to everyone with a phone

New mobile payment tool Waspit, which launches today, is aiming to make mobile payments for tangible goods, digital content and online services easy from any mobile phone – smart or otherwise – as the company pushes to open up m-commerce to everyone with a phone

Vouchercloud adds location targeted adverts to its app
July 14, 2010 – 9:39 am | Comments Off
Vouchercloud adds location targeted adverts to its app

Vouchercloud, the online and mobile discount voucher aggregator, is to start delivering location-targeted mobile ads to consumers following a deal with mobile ad sales agency 4th Screen Advertising

Tribune Media and Placecast team up to deliver more accurate location-based cinema show times
July 12, 2010 – 12:30 pm | Comments Off
Tribune Media and Placecast team up to deliver more accurate location-based cinema show times

Tribune Media Services (TMS), a leading provider of entertainment information including showtimes for 44,000 cinemas in the UK, US and Canada, has formed a partnership with Placecast that will allow mobile application developers using the Placecast

eBay sells more in UK on mobile in a month than in France in a year, as deals through its app notch up £400m worldwide
July 1, 2010 – 12:01 am | 2 Comments
eBay sells more in UK on mobile in a month than in France in a year, as deals through its app notch up £400m worldwide

Brits are embracing mobile shopping faster than their European counterparts, according to new data out today by e-commerce auction site – which has itself sold £64million of goods through its app since 2009 – and a separate study by the Mobile Marketing Association (MMA)

M-retailers should embrace the power of SMS and MMS for marketing, customer service and staff management
June 29, 2010 – 12:05 pm | Comments Off
M-retailers should embrace the power of SMS and MMS for marketing, customer service and staff management

Many retailers are getting bogged down in recreating web-like experiences on mobile, when simple SMS and MMS services are cheap, easy and effective to roll out and give a great mobile presence, delegates at M-Retailing’s JumpStart event in London were told. They can also save retailers money on customer care and benefit staff as well

Retailers must understand m-web third party value chain to succeed, warns Gomez
June 29, 2010 – 10:53 am | Comments Off
Retailers must understand m-web third party value chain to succeed, warns Gomez

While many retailers are toying with whether m-web or an app is the way to go with m-retail, many are overlooking some of the more complex issues surrounding delivering a consistent user experience through the chain of third parties that sit between the consumer and the retailer, m- and e-commerce optimisation company Gomez warned retailers at M-Retailing’s JumpStart event in London last week

Contactless payments not taking off as recession curbs retailer and bank investment in the technology
June 29, 2010 – 9:59 am | Comments Off
Contactless payments not taking off as recession curbs retailer and bank investment in the technology

Much hyped contactless payments may be a long way off from becoming the norm in the UK – despite trials by retailer Boots ahead of a potential roll out at their till-points nationwide – because the recession has delayed both retailers and issuers from investing the technology, finds analyst Datamonitor. But Barclaycard doesn’t agree

Online shopping community Ciao improves mobile site as more customers access it on the move
June 25, 2010 – 11:00 am | Comments Off
Online shopping community Ciao improves mobile site as more customers access it on the move

Microsoft-owned shopping community Ciao has improved its mobile offering following a 200% surge in mobile access to its service since January 2009

Citi Cards’ US m-commerce offering adds comparative shopping to payments product
June 25, 2010 – 10:50 am | One Comment
Citi Cards’ US m-commerce offering adds comparative shopping to payments product

Citi Banks’ cards arm, Citi Cards – which has some 200million US account holders – is moving into the m-commerce space in the US with the launch of an Android, Blackberry and iPhone app called …

Argos app hits half a million downloads in three weeks
June 25, 2010 – 10:44 am | Comments Off
Argos app hits half a million downloads in three weeks

Following a strong marketing campaign, Argos has revealed that downloads of its app launched in May have topped 500,000 in just three weeks. iPhone users seem to have taken to the idea of ‘Argosing it’, with more than 40,000 downloads on Saturday 28 May 2010, the day the retailer’s ad campaign broke

GUEST OPINION M-commerce has arrived, but how can you make money with it?
June 25, 2010 – 10:42 am | Comments Off
GUEST OPINION M-commerce has arrived, but how can you make money with it?

Stefano Colonna, CEO of Dynamic Fun – makers of the easy to use Myvoloshop m-commerce software – obviously believes in m-commerce, but recognises that not everyone can clearly see how they can make money from it. Here he talks us through his vision…

18-34 year olds drive m-commerce boom, with UK leading the way
June 21, 2010 – 6:07 pm | 2 Comments
18-34 year olds drive m-commerce boom, with UK leading the way

The UK currently has the highest number of consumers participating in mobile commerce in Europe, with 18 to 34 year olds the primary drivers, finds the latest Mobile Consumer Briefing conducted by the Mobile Marketing Association and Lightspeed Research.

App lets managers check on sales figures on the move, Alworths tries it out
June 21, 2010 – 11:11 am | Comments Off
App lets managers check on sales figures on the move, Alworths tries it out

A new apps from retail solutions company Futura lets managers who are out and about check on sales figures and other head office data from their mobiles, as companies increasingly embrace mobile in the management of retail outlets. Leading retailer and Woolworths replacement Alworths tries it out and finds it gives quite a boost to morale and productivity

What role does mobile really play in retail? We’d like your views – and to give you an iPad
June 16, 2010 – 12:55 pm | Comments Off
What role does mobile really play in retail? We’d like your views – and to give you an iPad

M-Retailing, in association with mobile marketing company Sponge, is inviting retailers to take part in its first annual survey aimed at uncovering the role mobile really plays in retail and the trends we’ll be seeing in a year or two

JUMPSTART Mobile-Retail 23rd June 2010 – the inside track on getting m-retail working for you
June 16, 2010 – 12:32 pm | Comments Off
JUMPSTART Mobile-Retail 23rd June 2010 – the inside track on getting m-retail working for you

There is no getting away from the fact that mobile is on every retailers radar in 2010, but with many only just getting to grips with the technology and how to make the best of …

M-payments for goods to double in value to $200bn by 2012 as banks and networks agree how it will all work
June 16, 2010 – 12:05 pm | Comments Off
M-payments for goods to double in value to $200bn by 2012 as banks and networks agree how it will all work

The value of physical and digital goods that people buy with their mobiles could reach $200 billion globally by 2012, compared to just less than $100 billion this year – driven by smartphones, more secure billing and the work being done by the Mobey Forum

Going, going… gone to mobile web: Christies extends iPhone app to any device using m-web
June 16, 2010 – 12:00 pm | Comments Off
Going, going… gone to mobile web: Christies extends iPhone app to any device using m-web

As the next step in the continuing expansion of its online and mobile access strategy, leading global auction house Christie’s International, has come over all mobile web, delivering a service that makes its mobile offering available to anyone, anywhere in the world with a web-enabled mobile handset