Articles by Paul Skeldon
As many as a third of US shoppers who have signed up to mobile marketing alerts say that they strongly influence the stores they visit, while as many as 27% say it has also impacted their decision to purchase goods a study commissioned by Placecast and conducted by Harris Interactive has found
While much attention is focussed on how mobile can be used by retailers to work with consumers and improve the retail experience, mobile also has another role to play: within the retail corporation, making staff right across the organisation from senior managers to HR to the cleaners work better and smarter. We take a look at how O2 made it happen for John Lewis Partnership
Leading credit and debit card companies MasterCard and Citi Cards, the payment card arm of Citi Bank are both using their brands to develop not only the payment tools for e- and m-commerce, but are also building ‘mobile malls’ where only their cards can be used
New mobile payment tool Waspit, which launches today, is aiming to make mobile payments for tangible goods, digital content and online services easy from any mobile phone – smart or otherwise – as the company pushes to open up m-commerce to everyone with a phone
Vouchercloud, the online and mobile discount voucher aggregator, is to start delivering location-targeted mobile ads to consumers following a deal with mobile ad sales agency 4th Screen Advertising
Tribune Media Services (TMS), a leading provider of entertainment information including showtimes for 44,000 cinemas in the UK, US and Canada, has formed a partnership with Placecast that will allow mobile application developers using the Placecast
Brits are embracing mobile shopping faster than their European counterparts, according to new data out today by e-commerce auction site – which has itself sold £64million of goods through its app since 2009 – and a separate study by the Mobile Marketing Association (MMA)
Many retailers are getting bogged down in recreating web-like experiences on mobile, when simple SMS and MMS services are cheap, easy and effective to roll out and give a great mobile presence, delegates at M-Retailing’s JumpStart event in London were told. They can also save retailers money on customer care and benefit staff as well
While many retailers are toying with whether m-web or an app is the way to go with m-retail, many are overlooking some of the more complex issues surrounding delivering a consistent user experience through the chain of third parties that sit between the consumer and the retailer, m- and e-commerce optimisation company Gomez warned retailers at M-Retailing’s JumpStart event in London last week
Much hyped contactless payments may be a long way off from becoming the norm in the UK – despite trials by retailer Boots ahead of a potential roll out at their till-points nationwide – because the recession has delayed both retailers and issuers from investing the technology, finds analyst Datamonitor. But Barclaycard doesn’t agree
Microsoft-owned shopping community Ciao has improved its mobile offering following a 200% surge in mobile access to its service since January 2009
Citi Banks’ cards arm, Citi Cards – which has some 200million US account holders – is moving into the m-commerce space in the US with the launch of an Android, Blackberry and iPhone app called …
Following a strong marketing campaign, Argos has revealed that downloads of its app launched in May have topped 500,000 in just three weeks. iPhone users seem to have taken to the idea of ‘Argosing it’, with more than 40,000 downloads on Saturday 28 May 2010, the day the retailer’s ad campaign broke
Stefano Colonna, CEO of Dynamic Fun – makers of the easy to use Myvoloshop m-commerce software – obviously believes in m-commerce, but recognises that not everyone can clearly see how they can make money from it. Here he talks us through his vision…
The UK currently has the highest number of consumers participating in mobile commerce in Europe, with 18 to 34 year olds the primary drivers, finds the latest Mobile Consumer Briefing conducted by the Mobile Marketing Association and Lightspeed Research.
A new apps from retail solutions company Futura lets managers who are out and about check on sales figures and other head office data from their mobiles, as companies increasingly embrace mobile in the management of retail outlets. Leading retailer and Woolworths replacement Alworths tries it out and finds it gives quite a boost to morale and productivity
M-Retailing, in association with mobile marketing company Sponge, is inviting retailers to take part in its first annual survey aimed at uncovering the role mobile really plays in retail and the trends we’ll be seeing in a year or two
There is no getting away from the fact that mobile is on every retailers radar in 2010, but with many only just getting to grips with the technology and how to make the best of …
The value of physical and digital goods that people buy with their mobiles could reach $200 billion globally by 2012, compared to just less than $100 billion this year – driven by smartphones, more secure billing and the work being done by the Mobey Forum
As the next step in the continuing expansion of its online and mobile access strategy, leading global auction house Christie’s International, has come over all mobile web, delivering a service that makes its mobile offering available to anyone, anywhere in the world with a web-enabled mobile handset

