Mobile payments is gaining some consumer traction globally, with transactions via mobile jumping 27% from 13.8% of all transactions in April 2013 to 17.5% by the end of August. The bulk of growth comes from users starting to do more shopping on smartphones and tablets, with Europe leading the charge.
Mobile money and payments is failing to live up to the hype and is not delivering anything for either consumers or merchants finds a study by mobile payments company MPayMe.
With half of its web traffic now coming from mobile, shoe retailer Cloggs is revamping its website to optimize it for multiple channels as more of its customers start to interact with the online store via mobile.
Tablet shipments are expected to bypass the number of PCs and with Christmas approaching there is an influx of new Internet enabled devices – including Google Glass and Samsung’s Galaxy Gear Smartwatch. However, research reveals that retailers are failing to adapt to the shifts in online consumption and purchasing habits. (more…)
UK consumers online are on average spending 30 seconds or less reading or listening to marketing communications, leaving brands with a very limited amount of time to catch their attention – all because they are using two or more devices at once, according to a YouGov poll.
Almost half of UK consumers prefer SMS and push messages compared to other forms of mobile marketing, including video advertising, banner or standard display ads and email. Furthermore, 45% say that SMS messages are more persuasive than other forms of mobile marketing and the form most likely to convince them (more…)
When quizzed, 52% of consumers said that over half the websites they visited weren’t optimised for mobile devices, making it difficult to interact with companies. Alarmingly, 16% had difficulties with the majority of sites they tried to access.
Many consumers want to shop on mobile – they even get as far as the checkout. Then they abandon. Why is this problem that once dogged online retail still an issue wonders Fadi Shuman, Founder and CEO of Pod1 and what can be done about it?
Tablet ownership is fast becoming the norm in the UK, as a sizeable chunk of the population uses such a device at least monthly, and growth has passed the early-adopter stage, with inevitable impact on the online retail market as the PC dwindles in popularity, according to eMarketer figures.
The release at the start of this week of Barclays’ latest iteration of its PingIt payment app to allow users to buy by scanning QR codes on adverts, billboards or anything on which a QR can be printed is a big deal in the world of mobile payments – and (more…)
Barclays has revamped its peer-to-peer payment app, PingIt, to allow consumers to use the service to pay utility bills and to buy goods direct from billboards, magazine adverts and even from the TV.
Summer must be over: the predictions about ‘A Mobile Christmas’ are starting to arrive. First out of the paddock is IMRG-eDigitalResearch, suggesting that more than half (64%) of smartphone shoppers who are planning to shop from their devices this Christmas are claiming that they will make more mobile purchases this (more…)
Marks & Spencer has added My Offers, a new feature on its iPhone app, which provides customers with exclusive personalised deals, the latest promotions and a dedicated hub to host vouchers that can be redeemed both in store and online to its iPhone app.
Retailers are facing a growing threat from showrooming, with research from Omnico revealing that 1 in 10 consumers have used their smartphone to buy a product from another retailer’s website while in-store. Amongst 16 to 24 year-olds loyalty is in even shorter supply, with 15% of young shoppers admitting to (more…)
Footwear vendor Clarks is set to revolutionise how shoppers find its branches and search for stock in a deal with Udozi, the app that helps people search for stores and items near them on the high street.
Shoppers aged 18 to 34 make up a new visual generation for whom images regularly inspire purchases, with 40% of under 35s saying they have used their mobile device to take a picture of a specific item on the high street to buy once they get home, whereas only 30% (more…)
Tradedoubler, the international performance marketing and technology company, is the first affiliate network in the world to introduce a marketing solution for Apple’s Passbook as an option for its clients in the UK.
Consumers are demanding a more personalized approach to how brands target them. Yet, while most retailers understand this, most don’t know how to make it happen. Here Michael Schirrmacher, UK Sales Director, Webtrends, explains how you can make it work for you
It’s been a busy month for Monitise, as it partners with IBM to help Visa Europe create new mobile commerce services in the cloud, while at the same time buying mobile experience agency and developer Grapple as the payments company expands it influence in m-commerce.
Hate to say I told you so: but I told you so. The Portas Review was a failure and totally missed the point – it totally overlooked technology and looked at high street retail through the prism of hindsight, not through the lens of the internet. Mary Queen of Shops? (more…)