Most consumers are turning to showrooming on their mobile phones in stores not just because it saves them money, but because staff are unhelpful and ill-informed, according to research carried out by retail training company …

It is the question that has dominated the mobile world for nearly six years, but there is a winner in the apps vs m-web debate – if consumers are to be believed at any rate. …

Philadelphia with Cadbury, the soft cheese brand Philadelphia’s “latest snacking sensation” – which brings together cheese and chocolate – has become the latest brand to trial Shopitize’s unique brand-to-consumer cashback mobile couponing service to offer …


Girl Scout councils in California, Colorado, Kansas, Illinois and Arizona, gearing up to sell cookies for charity have selected the PayAnywhere app and credit card reader as the mobile credit card processing solution of choice.

While I was at Mobile World Congress in Barcelona last week, back home in the UK IMRG and ForeSee published data, respectively, that showed that m-retailing has exploded and that consumers are finding the m-retail …

Research in the US by Adobe suggests that apps are actually winning out over apps in m-commerce. Could the apps vs m-web battle be reaching a conclusion – and what does it mean? Ahead of …

Retail mobile experiences still slightly trail traditional online retail websites with regard to customer satisfaction, however the gap is narrowing.

eBay has revised its global m-commerce forecast, predicting that it will generate in excess of $20 billion in mobile sales volume in 2013. The forecast comes as eBay reveals that more than four million new …

As many as 59% of mobile users are now as comfortable with mobile advertising as they are with TV or online advertising, finds the latest research from InMobi, with as many as 75% saying that …

Retailers can target customers with relevant offers and information via their mobile phones as they shop instore, with the launch of the new Shopper Marketing solution from marketing agency Sponge.

Asda has teamed up with augmented reality (AR) provider Zappar to create the UK’s first-ever augmented reality enabled Easter Egg Hunt. Asda shoppers can set off on an in-store Easter Egg Hunt, guided by an …

M&S has created the first ever blooming QR code, targeting Mothers’ Day shoppers at Westfield White City shopping centre.

ams AG and Mobeam have formed a strategic partnership that will accelerate the ability of smartphones to transmit barcoded content that can be read by all point-of-sale (POS) laser scanners. The partnership will provide an …

TV shopping channels in Europe are developing into modern multi-channel providers, with many seeing web, mobile and the telephone all driving growth in the sector finds strategy consultants Goldmedia.

According to a new research report from the analyst firm Berg Insight, the number of mobile application downloads worldwide doubled during 2012 and reached 60.1 billion, up from 29.5 billion in 2011. The growth will …

Ahead of their joint presentation at IRX2013, Paul Skeldon talks to Steve Ash, IT Director at Pizza Hut and Phillip Clement, marketing director at technology vendor Bemoko about how mobile has helped Pizza Hut deliver …

So 4G is nearly upon us and while George Osbourne has to explain to his boss (at in Berlin lol) why the auction for the licences raised ‘only’ £2.3billion – more than a billion short …

New research carried out by performance marketing specialists Intela has found that consumer willingness to purchase goods and services over their mobile devices has increased in the past year, with a half of UK smartphone …

The Ofcom auction for the UK’s 4G licences has been completed in record time and has seen the treasury trouser a relatively paltry £2.3billion – the chancellor was expecting around £3.5 billion and the 3G …

Despite web traffic from mobiles hitting 19.63% in January 2013, sales of goods through the mobile channel fell slightly in January compared to December, as the pre-Christmas m-retail bonanza tails off, according to figures from …