Articles by Paul Skeldon
As mobile commerce continues to grow at a phenomenal rate – thanks it part to public wifi access – new research from web hosting experts UK2 and YouGov has revealed that more than half of the UK’s public wifi users are potentially putting confidential data at risk by connecting mobile devices to unsecured networks
The high street may have taken a hit this Christmas at the expense of online shopping – culminating in Boxing Day 2011 being named the UK’s biggest ever online shopping day – but much of this rise in e-commerce was driven by mobile, suggests a new report
Leading High Street retailer Topshop has created a fully transactional, multichannel iPhone app that brings the entire Topshop product catalogue to customers and actively engages with them in-store, at home and online
A study by Adobe carried out during the 2011 holiday season and throughout 2011, found that tablet visitors spent more per purchase than visitors using smartphones or traditional desktops and laptops, suggesting that tablet visitors were the most valuable online customers in 2011
Lakeland, the creative kitchenware company, has launched a mobile commerce website with the help of its implementation partner Javelin Group, one of Europe’s leading e-commerce consultancy and systems integrator and a speaker at Internet Retailing Expo on 22 March at the NEC in Birmingham
Motors.co.uk, the UK’s second largest car search response networks for motor dealers, has seen visits to its mobile and app sites more than double (123% increase) in the last 12 months, with 15% of total visits to the site now coming from mobile devices. The firm has also seen a 200% increase in visits from iPads
Multi-channel mobile engagement and commerce company Digby has launched Localpoint, a mobile platform that enables location-based marketing, analytics and commerce for top brands to attract, influence, understand and own the relationship with their loyal customers across all channels
Mobile devices including the iPad, iPhone and Android help drive strong online retail sales over Christmas, according to the latest cloud-based analytics findings by IBM, accounting for some 15 per cent of all retailer online traffic
The way UK consumers shopped for presents this Christmas was completely different to any previous year, according to the annual survey by international consumer research specialist Intersperience – with the smartphone and mobile coupons stealing the show
Tablet use over Christmas Day and Boxing Day in 2011 doubled compared with 2010, as 8% of consumers now use these devices as their main means of getting online, according to the annual Christmas activity survey from eDigitalResearch and IMRG
The amount of mobile browsing over the Christmas period – as measured by how many people click on mobile adverts – reveals a much earlier start in 2011 than in 2010, as well as a frenzy of mobile browsing on Christmas day between 9 and 11am – up 50% on a typical day at that time
MEF, the global community for mobile content and commerce, kicks off 2012 by unveiling it’s predictions for the year ahead. In 2011, MEF accurately forecast that the proliferation of Smartphones would drive mobile consumer engagement with a number of other predictions also coming to fruition. So let’s see how it does with 2012s crystal balling…
John Lewis has (finally) launched an iPhone app, which gives customers access to 200,000 John Lewis products while they are on the move and allowing shoppers to find their nearest store, opening times, and to browse JohnLews.com while in store or lounging around at home – as well as seeking to improve customer experience in store
Ironic as it may seem, mobile operator O2 has only just embraced m-retailing for its own customers with the roll out of specially designed m-web pages that let customers purchase mobile phone accessories on the go on all web-enabled phones
To meet the growing demand fro mobile commerce, UK ecommerce vendor Actinic is ensuring its site owners can cash in with the launch of the Mobile Store: a mobile-optimised version of its hosted ecommerce solution, Actinic Online
Kunal Choitram, business development manager, eWise takes a look at how mobile payments are the key to making mobile shopping even more convenient and widespread in 2012
The consumer tablet market hit a global high of 15.5 million units shipped in Q3 2011 climbing from 4.5 million in Q3 2010, according to the latest Tablet Tracking report from Futuresource Consulting
A new report from Juniper Research has found that the global redemption rate of mobile coupons will average at over 8% by 2016, an eightfold increase over the best paper coupons campaigns. North American and Western European markets are now beginning to follow the same growth path as the Far East & China and by 2016 there will be over 600m regular mobile coupon users worldwide
Procter & Gamble in the US is set to revolutionise mobile couponing by making electronic coupons presented on a phone or other mobile device scannable, so shoppers need only their phones/handhelds, not a stack of coupons, at check out
Contactless mobile experiences took a step closer in 2011. According to a new report by IMS Research, a leading independent supplier of market research and consultancy to the global electronics industry the number of Near Field Communications (NFC)-enabled phones shipped in 2011 totaled 35 million globally – and it’ll be nearer 80million by end of 2012

