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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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Articles by Paul Skeldon

M-shoppers using public wifi potentially at risk of ID theft, phishing and more, warns YouGov survey
January 24, 2012 – 1:04 pm | 2 Comments
M-shoppers using public wifi potentially at risk of ID theft, phishing and more, warns YouGov survey

As mobile commerce continues to grow at a phenomenal rate – thanks it part to public wifi access – new research from web hosting experts UK2 and YouGov has revealed that more than half of the UK’s public wifi users are potentially putting confidential data at risk by connecting mobile devices to unsecured networks

One in four Christmas shopping excursions took place on a mobile device, driving e-commerce, finds study
January 24, 2012 – 10:06 am | 2 Comments
One in four Christmas shopping excursions took place on a mobile device, driving e-commerce, finds study

The high street may have taken a hit this Christmas at the expense of online shopping – culminating in Boxing Day 2011 being named the UK’s biggest ever online shopping day – but much of this rise in e-commerce was driven by mobile, suggests a new report

Topshop delivers multichannel, transactional engagement through pioneering iPhone app
January 24, 2012 – 10:00 am | Comments Off
Topshop delivers multichannel, transactional engagement through pioneering iPhone app

Leading High Street retailer Topshop has created a fully transactional, multichannel iPhone app that brings the entire Topshop product catalogue to customers and actively engages with them in-store, at home and online

Adobe study reveals tablet users were biggest online spenders in 2011
January 23, 2012 – 5:55 pm | Comments Off
Adobe study reveals tablet users were biggest online spenders in 2011

A study by Adobe carried out during the 2011 holiday season and throughout 2011, found that tablet visitors spent more per purchase than visitors using smartphones or traditional desktops and laptops, suggesting that tablet visitors were the most valuable online customers in 2011

Lakeland goes live with mobile optimised website
January 23, 2012 – 5:01 pm | Comments Off
Lakeland goes live with mobile optimised website

Lakeland, the creative kitchenware company, has launched a mobile commerce website with the help of its implementation partner Javelin Group, one of Europe’s leading e-commerce consultancy and systems integrator and a speaker at Internet Retailing Expo on 22 March at the NEC in Birmingham

Motors.co.uk reports massive growth of mobile and tablet traffic
January 23, 2012 – 4:25 pm | Comments Off
Motors.co.uk reports massive growth of mobile and tablet traffic

Motors.co.uk, the UK’s second largest car search response networks for motor dealers, has seen visits to its mobile and app sites more than double (123% increase) in the last 12 months, with 15% of total visits to the site now coming from mobile devices. The firm has also seen a 200% increase in visits from iPads

Digby LocalPoint platform lets brands target marketing to mobile users to drive footfall
January 23, 2012 – 11:43 am | Comments Off
Digby LocalPoint platform lets brands target marketing to mobile users to drive footfall

Multi-channel mobile engagement and commerce company Digby has launched Localpoint, a mobile platform that enables location-based marketing, analytics and commerce for top brands to attract, influence, understand and own the relationship with their loyal customers across all channels

Mobile shopping grew by 186.5% in UK during December, says IBM
January 13, 2012 – 11:44 am | Comments Off
Mobile shopping grew by 186.5% in UK during December, says IBM

Mobile devices including the iPad, iPhone and Android help drive strong online retail sales over Christmas, according to the latest cloud-based analytics findings by IBM, accounting for some 15 per cent of all retailer online traffic

Smartphones and m-coupons usher in radical shake up of Christmas shopping habits, study suggests
January 11, 2012 – 7:43 pm | Comments Off
Smartphones and m-coupons usher in radical shake up of Christmas shopping habits, study suggests

The way UK consumers shopped for presents this Christmas was completely different to any previous year, according to the annual survey by international consumer research specialist Intersperience – with the smartphone and mobile coupons stealing the show

Tablet use doubles over Christmas period, finds IMRG
January 10, 2012 – 3:26 pm | Comments Off
Tablet use doubles over Christmas period, finds IMRG

Tablet use over Christmas Day and Boxing Day in 2011 doubled compared with 2010, as 8% of consumers now use these devices as their main means of getting online, according to the annual Christmas activity survey from eDigitalResearch and IMRG

Real-time mobile clicks reveal an earlier start and frenzied finish to mobile browsing and app usage this Christmas
January 10, 2012 – 3:21 pm | Comments Off
Real-time mobile clicks reveal an earlier start and frenzied finish to mobile browsing and app usage this Christmas

The amount of mobile browsing over the Christmas period – as measured by how many people click on mobile adverts – reveals a much earlier start in 2011 than in 2010, as well as a frenzy of mobile browsing on Christmas day between 9 and 11am – up 50% on a typical day at that time

Mobile industry reveals its own top 10 mobile predictions for 2012
January 5, 2012 – 6:04 pm | Comments Off
Mobile industry reveals its own top 10 mobile predictions for 2012

MEF, the global community for mobile content and commerce, kicks off 2012 by unveiling it’s predictions for the year ahead. In 2011, MEF accurately forecast that the proliferation of Smartphones would drive mobile consumer engagement with a number of other predictions also coming to fruition. So let’s see how it does with 2012s crystal balling…

John Lewis launches iPhone app
January 5, 2012 – 6:03 pm | Comments Off
John Lewis launches iPhone app

John Lewis has (finally) launched an iPhone app, which gives customers access to 200,000 John Lewis products while they are on the move and allowing shoppers to find their nearest store, opening times, and to browse JohnLews.com while in store or lounging around at home – as well as seeking to improve customer experience in store

O2 embraces proper mobile commerce with its own m-web sales channel
January 5, 2012 – 6:02 pm | 3 Comments
O2 embraces proper mobile commerce with its own m-web sales channel

Ironic as it may seem, mobile operator O2 has only just embraced m-retailing for its own customers with the roll out of specially designed m-web pages that let customers purchase mobile phone accessories on the go on all web-enabled phones

Actinic Online helps SMEs optimize their e-commerce sites for mobile
January 5, 2012 – 6:00 pm | 5 Comments
Actinic Online helps SMEs optimize their e-commerce sites for mobile

To meet the growing demand fro mobile commerce, UK ecommerce vendor Actinic is ensuring its site owners can cash in with the launch of the Mobile Store: a mobile-optimised version of its hosted ecommerce solution, Actinic Online

GUEST OPINION Mobile payments should bring convenience at a cost, not a cost without convenience
January 5, 2012 – 5:59 pm | Comments Off
GUEST OPINION Mobile payments should bring convenience at a cost, not a cost without convenience

Kunal Choitram, business development manager, eWise takes a look at how mobile payments are the key to making mobile shopping even more convenient and widespread in 2012

Global tablet PC market hits 15.5 million shipments in Q3 2011
January 3, 2012 – 6:01 pm | 4 Comments
Global tablet PC market hits 15.5 million shipments in Q3 2011

The consumer tablet market hit a global high of 15.5 million units shipped in Q3 2011 climbing from 4.5 million in Q3 2010, according to the latest Tablet Tracking report from Futuresource Consulting

Mobile coupon redemption rates to reach 8% globally by 2016 as North American and Western European users get onboard
January 3, 2012 – 5:51 pm | Comments Off
Mobile coupon redemption rates to reach 8% globally by 2016 as North American and Western European users get onboard

A new report from Juniper Research has found that the global redemption rate of mobile coupons will average at over 8% by 2016, an eightfold increase over the best paper coupons campaigns. North American and Western European markets are now beginning to follow the same growth path as the Far East & China and by 2016 there will be over 600m regular mobile coupon users worldwide

Mobeam partners with Procter & Gamble to make mobile coupons readable by PoS scanners
January 3, 2012 – 2:18 pm | Comments Off
Mobeam partners with Procter & Gamble to make mobile coupons readable by PoS scanners

Procter & Gamble in the US is set to revolutionise mobile couponing by making electronic coupons presented on a phone or other mobile device scannable, so shoppers need only their phones/handhelds, not a stack of coupons, at check out

35 million handsets in 2011 marks breakthrough year for mobile NFC
December 31, 2011 – 11:59 pm | One Comment
35 million handsets in 2011 marks breakthrough year for mobile NFC

Contactless mobile experiences took a step closer in 2011. According to a new report by IMS Research, a leading independent supplier of market research and consultancy to the global electronics industry the number of Near Field Communications (NFC)-enabled phones shipped in 2011 totaled 35 million globally – and it’ll be nearer 80million by end of 2012