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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more

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Analysis

Editorials, opinion, analysis, guest writers, industry comment and more…

Analyses

Editoriaux, avis, analyses, écrivains invités, commentaires sur l’industrie

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One in four marketing emails sent on Cyber Monday were never received
December 4, 2009 – 2:09 pm | One Comment
One in four marketing emails sent on Cyber Monday were never received

The huge volume of marketing emails sent on Cyber Monday in the US caused delivery queues at ISPs that led to spam filters going on high alert and only 76.2% of emails making it to the recipient’s inbox, according to an analysis by Pivotal Veracity.

Email and social media key areas for investment in 2010
December 4, 2009 – 2:04 pm | 2 Comments
Email and social media key areas for investment in 2010

69% of respondents to an international survey conducted by Strongmail plan to integrate social media and email marketing next year — but only 42% of those who have already done so have seen a lift in the performance of their campaigns

Apple, John Lewis and Tesco Direct join the Hot Shops top ten
December 1, 2009 – 2:32 pm | Comments Off
Apple, John Lewis and Tesco Direct join the Hot Shops top ten

Amazon, Argos and Play have retained their positions as the top three UK online retailers in the latest IMRG-Hitwise Hot Shops List, whilst Apple enters the top ten at number four, John Lewis is new in at number nine and Tesco Direct is the new number ten.

Online retailers still don’t offer enough delivery options
December 1, 2009 – 2:29 pm | One Comment
Online retailers still don’t offer enough delivery options

The majority of online retailers have yet to embrace the idea that more delivery choices can improve their customer proposition, with only 9.7% offering AM/PM options and just 6.9% offering evening deliveries, according to a new survey.

US retailers see 11% growth in Black Friday online sales
December 1, 2009 – 2:24 pm | Comments Off
US retailers see 11% growth in Black Friday online sales

Sales were up 11% overall this year compared to last year, but several major retailers had problems keeping their sites online.

Asda picks HDN for non-food home deliveries
December 1, 2009 – 2:16 pm | Comments Off
Asda picks HDN for non-food home deliveries

Customers can now order online or in store and can opt for either home delivery or collection from store.

Don’t shut up your email shop on Christmas Eve
December 1, 2009 – 2:14 pm | Comments Off
Don’t shut up your email shop on Christmas Eve

Retailers should take full advantage of the ‘dead zone’ between Christmas and New Year, says Emailvision.

Guest Comment: Is conversion the only metric that matters?
December 1, 2009 – 2:08 pm | One Comment
Guest Comment: Is conversion the only metric that matters?

‘Driving traffic’ has been replaced by ‘conversion’ as the criteria of measuring ecommerce success, but GSI Commerce’s Steve Davis and Jeff McCall warn that placing too much importance on conversion as a measure of success can be an over-simplified and even dangerous approach.

Postal strikes cost online retailers £53 million, says IMRG
November 27, 2009 – 2:26 pm | Comments Off
Postal strikes cost online retailers £53 million, says IMRG

Growth in online sales dipped by 5% during the postal strikes at the end of October, according to the latest IMRG Capgemini e-Retail Sales Index.

Google adds product images to Adwords
November 27, 2009 – 2:23 pm | One Comment
Google adds product images to Adwords

The search giant has rolled out ‘Product Extensions’, a way of showing specific product images and prices in AdWords ads, in the US market and the UK is set to follow.

Borderlinx opens UK online shops to the world
November 27, 2009 – 2:17 pm | Comments Off
Borderlinx opens UK online shops to the world

‘Shopping and shipping’ service allows 93% of world’s online shoppers access to UK etailers.

Roberto Cavalli opens first online store
November 27, 2009 – 2:13 pm | Comments Off
Roberto Cavalli opens first online store

The fashion designer has chosen Yoox Group to design and implement a new transactional website that delivers to shoppers in 46 countries around the world.

Fashion retailers boost affiliate marketing for Christmas
November 27, 2009 – 2:11 pm | One Comment
Fashion retailers boost affiliate marketing for Christmas

A number of fashion retailers including Faith, Jigsaw and Fenn Wright Manson are launching new affiliate campaigns via LinkShare in the run up to Christmas.

Guest Comment: Is your internal structure reducing your impact in external inboxes?
November 27, 2009 – 2:09 pm | 2 Comments
Guest Comment: Is your internal structure reducing your impact in external inboxes?

Why do so many organisations put their most effective channel in the hands of their least experienced marketers, asks E-Dialog International’s Simone Barratt, as she calls for more recognition — in terms of both budget and staff — for email marketing.

Waitrose picks Infosys for new multi-channel platform
November 24, 2009 – 2:16 pm | 2 Comments
Waitrose picks Infosys for new multi-channel platform

The upmarket supermarket chain is to re-platform using an IBM Websphere Commerce based solution that will be co-developed by Waitrose and Infosys Technologies.

Asda cuts bounce rate by 19%
November 24, 2009 – 2:13 pm | One Comment
Asda cuts bounce rate by 19%

The supermarket chain says it has seen a significant improvement in its bounce rate since adopting Maxymiser’s conversion management solutions

Woolworths to return to the high street
November 24, 2009 – 2:10 pm | One Comment
Woolworths to return to the high street

Having successfully reintroduced the Woolies name as an online-only venture earlier this year, there are now plans to bring Woolworths back to the high street as a franchise business, supported by the buying power of new owners Shop Direct.

Borders.co.uk becomes first online casualty of Christmas 2009
November 24, 2009 – 2:06 pm | Comments Off
Borders.co.uk becomes first online casualty of Christmas 2009

The troubled bookstore has stopped taking orders on its website, as it seeks to raise money to see it through the Christmas period.

Guest Comment:Online lead generation can give you a Christmas sales boost in-store as well as on the web
November 24, 2009 – 2:00 pm | 2 Comments
Guest Comment:Online lead generation can give you a Christmas sales boost in-store as well as on the web

At a time of year when the pressure is on to find really creative ways of increasing sales, Kevin Rice of Clash-Media explains how online lead generation techniques can boost not only online sales, but also in-store sales.

Win a six month trial of Avail’s entry-level behavioural merchandising solution
November 24, 2009 – 1:55 pm | One Comment
Win a six month trial of Avail’s entry-level behavioural merchandising solution

Avail has launched a new online service aimed at enabling small to medium online retailers to improve their conversion and average order values — and Internet Retailing readers can win a six month free trial.